Yong Jae Ko

Best Publications

• RESIDENTS’ PERSPECTIVES OF A WORLD HERITAGE SITE: The Pitons Management Area, St. Lucia

  Lorraine Nadia Nicholas;Brijesh Thapa;Yong Jae Ko

  732
  Citations

• The influence of service quality on satisfaction and intention: A gender segmentation strategy

  Jeoung-Hak Lee;Hyun-Duck Kim;Yong Jae Ko;Michael Sagas

  433
  Citations

• Branding athletes: Exploration and conceptualization of athlete brand image

  Akiko Arai;Yong Jae Ko;Stephen Ross

  423
  Citations

• Assessment of event quality in major spectator sports

  Yong Jae Ko;James Zhang;Kevin Cattani;Donna Pastore

  335
  Citations

• Current issues and conceptualizations of service quality in the recreation sport industry.

  Y. J. Ko;D. L. Pastore

  322
  Citations

• Athlete brand image: scale development and model test

  Akiko Arai;Yong Jae Ko;Kyriaki Kaplanidou

  308
  Citations

• Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory

  Bob Heere;Matthew Walker;Masayuki Yoshida;Yong Jae Ko

  278
  Citations

• The Effects of Sport Involvement, Sponsor Awareness and Corporate Image on Intention to Purchase Sponsors' Products

  Yong Jae Ko;Kyoungtae Kim;Cathryn L Claussen;Tae Hee Kim

  265
  Citations

• Assessment of Service Quality in the Hotel Industry

  Hung-Che Wu;Yong Jae Ko

  242
  Citations

• A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty.

  Youngjin Hur;Yong Jae Ko;Joseph Valacich

  228
  Citations

• The influence of consumer's event quality perception on destination image

  Kae Sung Moon;May Kim;Yong Jae Ko;Daniel P. Connaughton

  223
  Citations

• Motivation and Concerns for Online Sport Consumption

  Youngjin Hur;Yong Jae Ko;Joseph Valacich

  222
  Citations

• Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations

  Wonseok Eric Jang;Yong Jae Ko;Jon D. Morris;Yonghwan Chang

  215
  Citations

• The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

  Yu Kyoum Kim;Galen T. Trail;Yong Jae Ko

  202
  Citations

• Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions.

  Namyun Kil;Stephen M. Holland;Taylor V. Stein;Yong Jae Ko

  191
  Citations

• A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention

  Kae Sung Moon;Yong Jae Ko;Daniel P. Connaughton;Jeoung Hak Lee

  166
  Citations

• A comparison of service evaluation models in the context of sport and fitness centres in Greece

  Nicholas D. Theodorakis;Gary Howat;Yong Jae Ko;Sevastia Avourdiadou

  163
  Citations

• The impact of relationship quality on attitude toward a sponsor

  Yu Kyoum Kim;Yong Jae Ko;Jeffery James

  118
  Citations

• The role of involvement and identification on event quality perceptions and satisfaction

  Yong Jae Ko;Yu Kyoum Kim;Min Kil Kim;Jeoung Hak Lee

  115
  Citations

• Athlete reputational crisis and consumer evaluation

  Shintaro Sato;Yong Jae Ko;Chanmin Park;Weiting Tao

  96
  Citations