Usha Ramanathan

Best Publications

• Supply chain collaboration: Impact of success in long-term partnerships

  Usha Ramanathan;Angappa Gunasekaran

  508
  Citations

• Role of social media in retail network operations and marketing to enhance customer satisfaction

  Usha Ramanathan;Nachiappan Subramanian;Guy Parrott

  348
  Citations

• Performance of supply chain collaboration - A simulation study

  Usha Ramanathan

  253
  Citations

• Guests' perceptions on factors influencing customer loyalty: an analysis for UK hotels.

  Usha Ramanathan;Ramakrishnan Ramanathan

  237
  Citations

• The role of collaboration in the UK green supply chains: an exploratory study of the perspectives of suppliers, logistics and retailers

  Usha Ramanathan;Yongmei Bentley;Gu Pang

  203
  Citations

• The debate on flexibility of environmental regulations, innovation capabilities and financial performance : a novel use of DEA

  Ramakrishnan Ramanathan;Usha Ramanathan;Yongmei Bentley

  202
  Citations

• A PDCA-based approach to Environmental Value Stream Mapping (E-VSM)

  Jose Arturo Garza-Reyes;Joseth Torres Romero;Kannan Govindan;Anass Cherrafi

  201
  Citations

• Supply chain collaboration performance metrics: a conceptual framework

  Usha Ramanathan;Angappa Gunasekaran;Nachiappan Subramanian

  185
  Citations

• The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects

  Ramakrishnan Ramanathan;Usha Ramanathan;Hsieh-Ling Hsiao

  182
  Citations

• Adoption of RFID technologies in UK logistics: Moderating roles of size, barcode experience and government support

  Ramakrishnan Ramanathan;Usha Ramanathan;Lok Wan Lorraine Ko

  139
  Citations

• Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK

  Usha Ramanathan;Luc Muyldermans

  136
  Citations

• Supply chain collaboration for improved forecast accuracy of promotional sales

  Usha Ramanathan

  129
  Citations

• Aligning supply chain collaboration using Analytic Hierarchy Process

  Usha Ramanathan

  125
  Citations

• The role of digital technologies in supply chain resilience for emerging markets’ automotive sector

  A S Balakrishnan;Usha Ramanathan

  122
  Citations

• Moderating roles of customer characteristics on the link between service factors and satisfaction in a buffet restaurant

  Ramakrishnan Ramanathan;Yun Di;Usha Ramanathan

  101
  Citations

• Evolving Absorptive Capacity: The Mediating Role of Systematic Knowledge Management

  Marina Dabic;Ernest Vlacic;Usha Ramanathan;Carolyn P. Egri

  64
  Citations

• Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach

  Ramakrishnan Ramanathan;Usha Ramanathan;Yubo Zhang

  62
  Citations

• Supply chain resilience and business responses to disruptions of the COVID-19 pandemic

  Usha Ramanathan;Olu Aluko;Ramakrishnan Ramanathan

  54
  Citations

• Supply chain transparency for sustainability – an intervention-based research approach

  Unknown

  48
  Citations

• The Role of Logistics in E-commerce Transactions: An Exploratory Study of Customer Feedback and Risk

  Ramakrishnan Ramanathan;Joseph George;Usha Ramanathan

  41
  Citations