María Leticia Santos Vijande

Best Publications

• How organizational learning affects a firm's flexibility, competitive strategy, and performance

  Unknown

  402
  Citations

• Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence

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  379
  Citations

• The effect of market orientation on buyer–seller relationship satisfaction

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  320
  Citations

• Impact of cytomorphological detection of circulating tumor cells in patients with liver cancer.

  Giovanna Vona;Laurence Estepa;Christophe Béroud;Diane Damotte

  282
  Citations

• The market orientation concept in the private nonprofit organisation domain

  Luis Ignacio Álvarez González;María Leticia Santos Vijande;Rodolfo Vázquez Casielles

  249
  Citations

• Organizational learning and market orientation: interface and effects on performance

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  236
  Citations

• Market orientation, innovation and competitive strategies in industrial firms

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  203
  Citations

• The brand management system and service firm competitiveness

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  168
  Citations

• Benefits of the ISO 9000:1994 system

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  159
  Citations

• TQM and firms performance: An EFQM excellence model research based survey

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  142
  Citations

• Market orientation and social services in private non‐profit organisations

  Unknown

  131
  Citations

• Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance

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  128
  Citations

• An assessment of innovativeness in KIBS: implications on KIBS' co-creation culture, innovation capability, and performance

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  116
  Citations

• Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020

  Unknown

  111
  Citations

• Comunicación Comercial: Conceptos y Aplicaciones

  Ignacio Alfredo Rodríguez del Bosque Rodríguez;María Leticia Santos Vijande;Francisco Javier de la Ballina Ballina

  88
  Citations

• Organizational capabilities and institutional pressures in the adoption of circular economy

  Unknown

  79
  Citations

• The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries

  Unknown

  77
  Citations

• Organizational learning, innovation, and performance in KIBS

  Unknown

  73
  Citations

• Co-creation with clients of hotel services: the moderating role of top management support

  Unknown

  69
  Citations

• Organisational learning and value creation in business markets

  José Ángel López Sánchez;María Leticia Santos Vijande;Juan Antonio Trespalacios Gutiérrez

  69
  Citations