Jim Macnamara

Best Publications

• Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management

  Jim Macnamara;Ansgar Zerfass

  555
  Citations

• Media Content Analysis: Its Uses, Benefits and Best Practice Methodology

  Unknown

  521
  Citations

• Organizational listening: Addressing a major gap in public relations theory and practice

  Unknown

  140
  Citations

• ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas

  Jim Macnamara;May Lwin;Ana Adi;Ansgar Zerfass

  115
  Citations

• Organizational Listening

  Unknown

  93
  Citations

• Journalism–PR relations revisited: The good news, the bad news, and insights into tomorrow's news

  Unknown

  90
  Citations

• The Continuing Convergence of Journalism and PR

  Unknown

  90
  Citations

• Toward a Theory and Practice of Organizational Listening

  Unknown

  88
  Citations

• Beyond voice: audience-making and the work and architecture of listening as new media literacies

  Unknown

  80
  Citations

• Public relations and the social: How practitioners are using, or abusing, social media

  Unknown

  74
  Citations

• The 21st century media (r)evolution : emergent communication practices

  Unknown

  73
  Citations

• Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening

  Unknown

  70
  Citations

• E-Electioneering 2010: Trends in Social Media Use in Australian Political Communication

  Unknown

  69
  Citations

• Emerging international standards for measurement and evaluation of public relations: A critical analysis

  Unknown

  66
  Citations

• Organizational Listening: The Missing Essential in Public Communication

  Unknown

  65
  Citations

• A Review of New Evaluation Models for Strategic Communication: Progress and Gaps

  Unknown

  60
  Citations

• Breaking the measurement and evaluation deadlock: a new approach and model

  Unknown

  56
  Citations

• Public communication practices in the Web 2.0-3.0 mediascape: The case for PRevolution

  Unknown

  55
  Citations

• Remodelling Media: The Urgent Search for New Media Business Models

  Unknown

  51
  Citations

• E-electoral Engagement: How Governments Use Social Media to Engage Voters

  Unknown

  50
  Citations