Jennifer Lees-Marshment

Best Publications

• Political Marketing and British Political Parties: The Party's Just Begun

  Jennifer Lees-Marshment

  603
  Citations

• The Marriage of Politics and Marketing

  Jennifer Lees-Marshment

  453
  Citations

• Political Marketing: Principles and Applications

  Jennifer Lees-Marshment

  390
  Citations

• The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation

  Jennifer Lees‐Marshment

  183
  Citations

• The Political Marketing Revolution: Transforming the Government of the UK

  Jennifer Lees-Marshment

  151
  Citations

• The Political Marketing Game

  Jennifer Lees-Marshment

  124
  Citations

• Political Leaders and Public Engagement: The Hidden World of Informal Elite–Citizen Interaction:

  Carolyn M Hendriks;Jennifer Lees-Marshment

  106
  Citations

• Political marketing and British political parties

  Jennifer Lees-Marshment

  90
  Citations

• Political Marketing: How to Reach That Pot of Gold

  Jennifer Lees-Marshment

  75
  Citations

• Political Marketing

  Unknown

  74
  Citations

• Global political marketing

  Jennifer Lees-Marshment

  64
  Citations

• Political Marketing Theory and Practice: A Reply to Ormrod's Critique of the Lees-Marshment Market-Oriented Party Model:

  Jennifer Lees-Marshment

  64
  Citations

• Political Marketing

  Unknown

  63
  Citations

• The anglicisation of political marketing: how Blair ‘out-marketed’ Clinton

  Peter Ingram;Jennifer Lees-Marshment

  62
  Citations

• Mis-marketing the Conservatives: The Limitations of Style over Substance

  Jennifer Lees-Marshment

  38
  Citations

• Political social media marketing: a systematic literature review and agenda for future research

  Unknown

  37
  Citations

• A framework for comparing political market-orientation

  Jesper Strömbäck

  29
  Citations

• Political Marketing and Opinion Leadership: Comparative Perspectives and Findings

  Unknown

  24
  Citations

• Political Marketing

  Unknown

  24
  Citations

• Political Marketing in the United States

  Jennifer Lees-Marshment;Brian Conley;Kenneth Cosgrove

  16
  Citations