Desirée Schmuck

Best Publications

• Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

  Desirée Schmuck;Jörg Matthes;Brigitte Naderer

  447
  Citations

• Consumers' green involvement and the persuasive effects of emotional versus functional ads

  Jörg Matthes;Anke Wonneberger;Desirée Schmuck

  359
  Citations

• The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes A Moderated Mediation Model

  Jörg Matthes;Desirée Schmuck

  230
  Citations

• What drives interaction in political actors’ Facebook posts? Profile and content predictors of user engagement and political actors’ reactions

  Raffael Heiss;Desiree Schmuck;Jörg Matthes

  230
  Citations

• “Too much to handle”: Impact of mobile social networking sites on information overload, depressive symptoms, and well-being

  Jörg Matthes;Kathrin Karsay;Kathrin Karsay;Desirée Schmuck;Anja Stevic

  221
  Citations

• “Looking Up and Feeling Down”. The influence of mobile social networking site use on upward social comparison, self-esteem, and well-being of adult smartphone users

  Desirée Schmuck;Kathrin Karsay;Jörg Matthes;Anja Stevic

  205
  Citations

• It’s us against them: a comparative experiment on the effects of populist messages communicated via social media

  Michael Hameleers;Desirée Schmuck

  185
  Citations

• Effects of Economic and Symbolic Threat Appeals in Right-Wing Populist Advertising on Anti-Immigrant Attitudes: The Impact of Textual and Visual Appeals

  Desirée Schmuck;Jörg Matthes

  144
  Citations

• The effects of populism as a social identity frame on persuasion and mobilisation: Evidence from a 15-country experiment

  Linda Bos;Christian Schemer;Nicoleta Corbu;Michael Hameleers

  138
  Citations

• The Mobilizing Power of Influencers for Pro-Environmental Behavior Intentions and Political Participation

  Unknown

  120
  Citations

• How Anti-immigrant Right-wing Populist Advertisements Affect Young Voters: Symbolic Threats, Economic Threats and the Moderating Role of Education

  Desirée Schmuck;Jörg Matthes

  118
  Citations

• The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

  Desirée Schmuck;Jörg Matthes;Brigitte Naderer;Maren Beaufort

  112
  Citations

• “Muslims are not Terrorists”: Islamic State Coverage, Journalistic Differentiation Between Terrorism and Islam, Fear Reactions, and Attitudes Toward Muslims

  Christian von Sikorski;Desirée Schmuck;Jörg Matthes;Alice Binder

  104
  Citations

• Does Digital Detox Work? Exploring the Role of Digital Detox Applications for Problematic Smartphone Use and Well-Being of Young Adults Using Multigroup Analysis

  Desirée Schmuck

  102
  Citations

• Politics – Simply Explained? How Influencers Affect Youth’s Perceived Simplification of Politics, Political Cynicism, and Political Interest

  Unknown

  94
  Citations

• Longitudinal Effects of Excessive Smartphone Use on Stress and Loneliness: The Moderating Role of Self-Disclosure

  Kathrin Karsay;Desirée Schmuck;Jörg Matthes;Anja Stevic

  94
  Citations

• Closer to the people: A comparative content analysis of populist communication on social networking sites in pre- and post-Election periods

  Desirée Schmuck;Michael Hameleers

  88
  Citations

• Fighting over smartphones? Parents' excessive smartphone use, lack of control over children's use, and conflict

  Jörg Matthes;Marina F. Thomas;Anja Stevic;Desirée Schmuck

  70
  Citations

• Negative Stereotypical Portrayals of Muslims in Right‐Wing Populist Campaigns: Perceived Discrimination, Social Identity Threats, and Hostility Among Young Muslim Adults

  Desirée Schmuck;Jörg Matthes;Frank Hendrik Paul

  68
  Citations

• Start Spreading the News: A Comparative Experiment on the Effects of Populist Communication on Political Engagement in Sixteen European Countries:

  Michael Hameleers;Linda Bos;Nayla Fawzi;Carsten Reinemann

  58
  Citations