Shu-Hsien Liao is affiliated with Tamkang University in Taiwan and has a research focus spanning Business, Management, and Accounting, as well as Social Sciences. Their work emphasizes subfields including Marketing, Sociology and Political Science, Information Systems and Management, Information Systems, and Organizational Behavior and Human Resource Management.
The main topics covered in Liao's research include Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing, Customer Service Quality and Loyalty, Customer churn and segmentation, and Sharing Economy and Platforms.
Frequent co-authors collaborating with Liao are:
Liao has contributed multiple papers across various academic journals. Selected recent publications include:
Liao has published frequently in journals such as SAGE Open, International Journal of Retail & Distribution Management, AHFE International, Entertainment Computing, and Annals of Emergency Medicine.
Shu-Hsien Liao
Shu-Hsien Liao;Wu-Chen Fei;Chih-Chiang Chen
Shu-Hsien Liao;Pei-Hui Chu;Pei-Yuan Hsiao
Shu-hsien Liao
Shu-hsien Liao;Wu-Chen Fei;Chih-Tang Liu
Shu-Hsien Liao;Chi-chuan Wu
Shu-Hsien Liao;Wen-Jung Chang;Chi-Chuan Wu;Jerome M. Katrichis
Shu-Hsien Liao;Ta-Chien Hu
Shu-hsien Liao;Chi-chuan Wu
Shu-Hsien Liao;Chi-Chuan Wu;Da-Chian Hu;Kuang-An Tsui
Shu-hsien Liao;Juo-chiang Chang;Shih-chieh Cheng;Chia-mei Kuo
Shu-Hsien Liao;Da-Chian Hu;Li-Wen Ding
Shu-hsien Liao
Shu-Hsien Liao;Wen-Jung Chang;Da-Chian Hu;Yi-Lan Yueh
Shu-hsien Liao
Shu-hsien Liao;Yin-Ju Chen;Min-yi Deng
Shu-Hsien Liao;Chia-Lin Hsieh;Peng-Jen Lai
Shu-Hsien Liao;Chih-Hao Wen
Shu-hsien Liao;Pei-hui Chu;Yin-ju Chen;Chia-Chen Chang
Wen-Jung Chang;Shu-Hsien Liao;Tai-Te Wu
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