Michael M. Franz

Best Publications

• Campaign Advertising and Democratic Citizenship

  Paul Freedman;Michael Franz;Kenneth Goldstein

  549
  Citations

• Latino Phenotypic Discrimination Revisited: The Impact of Skin Color on Occupational Status *

  Rodolfo Espino;Michael M. Franz

  341
  Citations

• Political Advertising in 2016: The Presidential Election as Outlier?

  Erika Franklin Fowler;Travis N. Ridout;Michael M. Franz

  141
  Citations

• Does Political Advertising Persuade

  Michael M. Franz;Travis N. Ridout

  133
  Citations

• Political Advertising Online and Offline

  Erika Franklin Fowler;Michael M. Franz;Gregory J. Martin;Zachary Peskowitz

  132
  Citations

• Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections

  Michael M. Franz;Travis N. Ridout

  119
  Citations

• Evaluating Measures of Campaign Advertising Exposure on Political Learning

  Travis N. Ridout;Dhavan V. Shah;Kenneth M. Goldstein;Michael M. Franz

  100
  Citations

• Separation by Television Program: Understanding the Targeting of Political Advertising in Presidential Elections

  Travis N. Ridout;Michael Franz;Kenneth M. Goldstein;William J. Feltus

  93
  Citations

• Evaluating Measures of Campaign Tone

  Travis N. Ridout;Michael Franz

  75
  Citations

• Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green

  Michael M. Franz;Paul Freedman;Ken Goldstein;Travis N. Ridout

  65
  Citations

• Megastudy testing 25 treatments to reduce antidemocratic attitudes and partisan animosity

  Unknown

  62
  Citations

• Coherent campaigns? Campaign broadcast and social messaging

  Leticia Bode;David S. Lassen;Young Mie Kim;Dhavan V. Shah

  48
  Citations

• Political Advertising in the United States

  Unknown

  44
  Citations

• Megastudy identifying effective interventions to strengthen Americans’ democratic attitudes

  Unknown

  42
  Citations

• The Influence of Goals and Timing: How Campaigns Deploy Ads on Facebook

  Travis N. Ridout;Erika Franklin Fowler;Michael M. Franz

  24
  Citations

• The Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign

  Michael M. Franz;Erika Franklin Fowler;Travis Ridout;Meredith Yiran Wang

  22
  Citations

• The Blue Wave: Assessing Political Advertising Trends and Democratic Advantages in 2018

  Erika Franklin Fowler;Michael M. Franz;Travis N. Ridout

  17
  Citations

• Choices and Changes: Interest Groups in the Electoral Process

  Michael M. Franz

  16
  Citations

• The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting:

  Travis N. Ridout;Erika Franklin Fowler;Michael M. Franz;Kenneth Goldstein

  14
  Citations

• The Interest Group Response to Campaign Finance Reform

  Michael M Franz

  2
  Citations