Imran S. Currim

Best Publications

• Consumer Perceptions of Promotional Activity

  Aradhna Krishna;Imran S. Currim;Robert W. Shoemaker

  376
  Citations

• A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

  Rick L. Andrews;Imran S. Currim

  350
  Citations

• What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

  Ofer Mintz;Imran S. Currim

  328
  Citations

• Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery

  Rick L. Andrews;Asim Ansari;Imran S. Currim

  258
  Citations

• An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity

  Rick L. Andrews;Andrew Ainslie;Imran S. Currim

  253
  Citations

• Prospect Versus Utility

  Imran S. Currim;Rakesh K. Sarin

  251
  Citations

• Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

  Imran S. Currim

  239
  Citations

• Design of Subscription Programs for a Performing Arts Series

  Imran S. Currim;Charles B. Weinberg;Dick R. Wittink

  219
  Citations

• Consumer purchase behaviors associated with active and passive deal-proneness

  Linda G. Schneider;Imran S. Currim

  185
  Citations

• Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models

  Imran S. Currim

  179
  Citations

• Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

  Rick L. Andrews;Imran S. Currim

  162
  Citations

• A Comparative Evaluation of Multiattribute Consumer Preference Models

  Imran S. Currim;Rakesh K. Sarin

  146
  Citations

• An Empirical Comparison of Machine Learning Methods for Text-based Sentiment Analysis of Online Consumer Reviews

  Huwail J. Alantari;Imran S. Currim;Yiting Deng;Sameer Singh

  140
  Citations

• Retention of latent segments in regression-based marketing models

  Rick L. Andrews;Imran S. Currim

  130
  Citations

• You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return:

  Imran S . Currim;Jooseop Lim;Joung W . Kim

  130
  Citations

• Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction

  Jacob Jacoby;James J. Jaccard;Imran Currim;Alfred Kuss

  129
  Citations

• An approach for determination of warranty length

  Melvyn A.J. Menezes;Imran S. Currim

  123
  Citations

• Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice

  Charles Abramson;Rick L. Andrews;Imran S. Currim;Morgan Jones

  115
  Citations

• Modeling Marketing Dynamics by Time Series Econometrics

  Koen Pauwels;Imran Currim;Marnik G. Dekimpe;Marnik G. Dekimpe;Dominique M. Hanssens

  107
  Citations

• Consumer Perceptions of Promotional Activity

  Aradhna Krishna;Imran S. Currim;Robert Shoemaker

  18
  Citations