Imran S. Currim

Imran S. Currim publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Imran S. Currim sits on this spectrum.

Imran S. Currim D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Imran S. Currim sits on this spectrum.

Best Publications

• Consumer Perceptions of Promotional Activity

  Aradhna Krishna;Imran S. Currim;Robert W. Shoemaker

  376
  Citations

• A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

  Rick L. Andrews;Imran S. Currim

  350
  Citations

• What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

  Ofer Mintz;Imran S. Currim

  328
  Citations

• Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery

  Rick L. Andrews;Asim Ansari;Imran S. Currim

  258
  Citations

• An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity

  Rick L. Andrews;Andrew Ainslie;Imran S. Currim

  253
  Citations

• Prospect Versus Utility

  Imran S. Currim;Rakesh K. Sarin

  251
  Citations

• Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

  Imran S. Currim

  239
  Citations

• Design of Subscription Programs for a Performing Arts Series

  Imran S. Currim;Charles B. Weinberg;Dick R. Wittink

  219
  Citations

• Consumer purchase behaviors associated with active and passive deal-proneness

  Linda G. Schneider;Imran S. Currim

  185
  Citations

• Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models

  Imran S. Currim

  179
  Citations

• Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

  Rick L. Andrews;Imran S. Currim

  162
  Citations

• A Comparative Evaluation of Multiattribute Consumer Preference Models

  Imran S. Currim;Rakesh K. Sarin

  146
  Citations

• An Empirical Comparison of Machine Learning Methods for Text-based Sentiment Analysis of Online Consumer Reviews

  Huwail J. Alantari;Imran S. Currim;Yiting Deng;Sameer Singh

  140
  Citations

• Retention of latent segments in regression-based marketing models

  Rick L. Andrews;Imran S. Currim

  130
  Citations

• You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return:

  Imran S . Currim;Jooseop Lim;Joung W . Kim

  130
  Citations

• Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction

  Jacob Jacoby;James J. Jaccard;Imran Currim;Alfred Kuss

  129
  Citations

• An approach for determination of warranty length

  Melvyn A.J. Menezes;Imran S. Currim

  123
  Citations

• Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice

  Charles Abramson;Rick L. Andrews;Imran S. Currim;Morgan Jones

  115
  Citations

• Modeling Marketing Dynamics by Time Series Econometrics

  Koen Pauwels;Imran Currim;Marnik G. Dekimpe;Marnik G. Dekimpe;Dominique M. Hanssens

  107
  Citations

• Consumer Perceptions of Promotional Activity

  Aradhna Krishna;Imran S. Currim;Robert Shoemaker

  18
  Citations