Guy Assaker

Best Publications

• Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: a two factor, non-linear latent growth model.

  Guy Assaker;Vincenzo Esposito Vinzi;Peter O’Connor

  746
  Citations

• Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions

  Guy Assaker;Guy Assaker;Rob Hallak

  449
  Citations

• Using Partial Least Squares Structural Equation Modeling in Tourism Research A Review of Past Research and Recommendations for Future Applications

  Patrícia Oom do Valle;Guy Assaker

  427
  Citations

• Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics

  Graham Brown;Andrew Smith;Guy Assaker

  347
  Citations

• The hierarchical effects of perceived quality on perceived value, satisfaction, and loyalty: Empirical results from public, outdoor aquatic centres in Australia

  Gary Howat;Guy Assaker

  277
  Citations

• Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory

  Guy Assaker

  241
  Citations

• Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention

  Songshan (Sam) Huang;Betty Weiler;Guy Assaker;Guy Assaker

  240
  Citations

• Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience

  Rob Hallak;Guy Assaker;Peter O’Connor;Craig Lee

  193
  Citations

• Tourism Entrepreneurship Performance The Effects of Place Identity, Self-Efficacy, and Gender

  Rob Hallak;Guy Assaker;Craig Lee

  167
  Citations

• An empirical study of 360-degree feedback, organizational justice, and firm sustainability

  Silva Karkoulian;Guy Assaker;Rob Hallak

  150
  Citations

• Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty: A higher-order structural model

  Rob Hallak;Guy Assaker;Rania El-Haddad

  130
  Citations

• Are Family and Nonfamily Tourism Businesses Different? An Examination of the Entrepreneurial Self-Efficacy–Entrepreneurial Performance Relationship:

  Rob Hallak;Guy Assaker;Peter O’Connor

  127
  Citations

• An Empirical Operationalization of Countries’ Destination Competitiveness Using Partial Least Squares Modeling

  Guy Assaker;Guy Assaker;Rob Hallak;Vincenzo Esposito Vinzi;Peter O’Connor

  116
  Citations

• Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels

  Guy Assaker;Peter O’Connor;Rania El-Haddad

  113
  Citations

• The effects of hotel green business practices on consumers’ loyalty intentions: an expanded multidimensional service model in the upscale segment

  Unknown

  109
  Citations

• COVID-19’s effects on future pro-environmental traveler behavior: an empirical examination using norm activation, economic sacrifices, and risk perception theories

  Peter O’Connor;Guy Assaker

  106
  Citations

• Outcome quality in participant sport and recreation service quality models: Empirical results from public aquatic centres in Australia

  Gary Howat;Guy Assaker

  97
  Citations

• Examining a hierarchical model of Australia’s destination image

  Guy Assaker

  95
  Citations

• Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model:

  Guy Assaker;Rob Hallak;Rania El-Haddad

  73
  Citations

• eWOM Platforms in Moderating the Relationships between Political and Terrorism Risk, Destination Image, and Travel Intent: The Case of Lebanon:

  Guy Assaker;Peter O’Connor

  67
  Citations