World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
43
Citations
63072
World Ranking
1368
National Ranking
575

Research.com Recognitions

  • 2019 - Fellow of the American Marketing Association

Best Publications

  • Market orientation: The construct, research propositions, and managerial implications.

    Ajay K. Kohli;Bernard J. Jaworski

  • Market orientation: Antecedents and consequences

    Bernard J. Jaworski;Ajay K. Kohli

  • Strategic Brand Concept-Image Management:

    C. Whan Park;Bernard J. Jaworski;Deborah J. MacInnis

  • Market Orientation: Antecedents and Consequences

    Unknown

  • Markor: A Measure of Market Orientation:

    Ajay K. Kohli;Bernard J. Jaworski;Ajith Kumar

  • Market Orientation: The Construct, Research Propositions, and Managerial Implications

    Unknown

  • Information Processing from Advertisements: Toward an Integrative Framework:

    Deborah J. MacInnis;Bernard J. Jaworski

  • Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads

    Deborah J. MacInnis;Christine Moorman;Bernard J. Jaworski

  • Market-Driven Versus Driving Markets:

    Bernard Jaworski;Ajay K. Kohli;Arvind Sahay

  • Toward a theory of marketing control: Environmental context, control types, and consequences.

    Bernard J. Jaworski

  • Market orientation: Review, refinement, and roadmap

    Bernard J. Jaworski;Ajay K. Kohli

  • E-Commerce

    Jeffrey F. Rayport;Bernard J. Jaworski

  • MARKOR: A Measure of Market Orientation

    Unknown

  • Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

    Unknown

  • Strategic Brand Concept-Image Management

    Unknown

  • Introduction to E-Commerce

    Jeffrey F. Rayport;Bernard J. Jaworski

  • Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification:

    Robert J. Fisher;Elliot Maltz;Bernard J. Jaworski

  • Control combinations in marketing: Conceptual framework and empirical evidence

    Bernard J. Jaworski;Vlasis Stathakopoulos;H. Shanker Krishnan

  • Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction:

    Bernard J. Jaworski;Ajay K. Kohli

  • Information Processing from Advertisements: Toward an Integrative Framework

    Unknown

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