2026 Bernard J. Jaworski: Business and Management Researcher – H-Index, Publications & Awards

D-Index & Metrics

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	43	1368	1281	575	525	105	63072

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

1368

1281

575

525

105

63072

Business and Management

D-Index

Citations

63072

World Ranking

1368

National Ranking

575

Research.com Recognitions

2019 - Fellow of the American Marketing Association

Best Publications

Market orientation: The construct, research propositions, and managerial implications.

Ajay K. Kohli;Bernard J. Jaworski

14521
Citations
Market orientation: Antecedents and consequences

Bernard J. Jaworski;Ajay K. Kohli

12836
Citations
Strategic Brand Concept-Image Management:

C. Whan Park;Bernard J. Jaworski;Deborah J. MacInnis

4197
Citations
Market Orientation: Antecedents and Consequences

Unknown

4040
Citations
Markor: A Measure of Market Orientation:

Ajay K. Kohli;Bernard J. Jaworski;Ajith Kumar

3958
Citations
Market Orientation: The Construct, Research Propositions, and Managerial Implications

Unknown

3891
Citations
Information Processing from Advertisements: Toward an Integrative Framework:

Deborah J. MacInnis;Bernard J. Jaworski

1829
Citations
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads

Deborah J. MacInnis;Christine Moorman;Bernard J. Jaworski

1692
Citations
Market-Driven Versus Driving Markets:

Bernard Jaworski;Ajay K. Kohli;Arvind Sahay

1414
Citations
Toward a theory of marketing control: Environmental context, control types, and consequences.

Bernard J. Jaworski

1349
Citations
Market orientation: Review, refinement, and roadmap

Bernard J. Jaworski;Ajay K. Kohli

1129
Citations
E-Commerce

Jeffrey F. Rayport;Bernard J. Jaworski

1012
Citations
MARKOR: A Measure of Market Orientation

Unknown

971
Citations
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

Unknown

950
Citations
Strategic Brand Concept-Image Management

Unknown

836
Citations
Introduction to E-Commerce

Jeffrey F. Rayport;Bernard J. Jaworski

832
Citations
Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification:

Robert J. Fisher;Elliot Maltz;Bernard J. Jaworski

666
Citations
Control combinations in marketing: Conceptual framework and empirical evidence

Bernard J. Jaworski;Vlasis Stathakopoulos;H. Shanker Krishnan

602
Citations
Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction:

Bernard J. Jaworski;Ajay K. Kohli

591
Citations
Information Processing from Advertisements: Toward an Integrative Framework

Unknown

559
Citations