Ashutosh Prasad

Ashutosh Prasad publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Ashutosh Prasad sits on this spectrum.

Ashutosh Prasad D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Ashutosh Prasad sits on this spectrum.

Best Publications

• Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

  Xiuli He;Ashutosh Prasad;Suresh P. Sethi

  323
  Citations

• Advance Selling by a Newsvendor Retailer

  Ashutosh Prasad;Kathryn E. Stecke;Xuying Zhao

  286
  Citations

• Generic and Brand Advertising Strategies in a Dynamic Duopoly

  Frank M. Bass;Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

  251
  Citations

• Competitive advertising under uncertainty: A stochastic differential game approach

  A. Prasad;S. P. Sethi

  235
  Citations

• A survey of Stackelberg differential game models in supply and marketing channels

  Xiuli He;Ashutosh Prasad;Suresh P. Sethi;Genaro J. Gutierrez

  230
  Citations

• Advertising versus pay-per-view in electronic media

  Ashutosh Prasad;Vijay Mahajan;Vijay Mahajan;Bart J. Bronnenberg

  211
  Citations

• Optimal Bundling of Technological Products with Network Externality

  Ashutosh Prasad;R. Venkatesh;Vijay Mahajan

  187
  Citations

• Building Brand Awareness in Dynamic Oligopoly Markets

  Prasad A. Naik;Ashutosh Prasad;Suresh P. Sethi

  154
  Citations

• Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry

  Birendra K. Mishra;Ashutosh Prasad

  148
  Citations

• How consumers use product reviews in the purchase decision process

  Sungha Jang;Ashutosh Prasad;Brian T. Ratchford

  140
  Citations

• Retail competition and cooperative advertising

  Xiuli He;Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

  139
  Citations

• How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software

  Ashutosh Prasad;Vijay Mahajan;Vijay Mahajan

  134
  Citations

• Optimal advertising and pricing in a new-product adoption model

  S. P. Sethi;A. Prasad;X. He

  120
  Citations

• Optimal pricing and advertising in a durable-good duopoly

  Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

  112
  Citations

• Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information

  Birendra K. Mishra;Ashutosh Prasad

  102
  Citations

• Product entry timing in dual distribution channels: The case of the movie industry

  Ashutosh Prasad;Bart Bronnenberg;Vijay Mahajan

  94
  Citations

• Lead time and price quotation mode selection: Uniform or differentiated?

  Xuying Zhao;Kathryn E. Stecke;Ashutosh Prasad

  88
  Citations

• Harvesting Altruism in Open-Source Software Development

  E. Haruvy;A. Prasad;S.P. Sethi

  85
  Citations

• Open source versus closed source: software quality in monopoly and competitive markets

  S. Raghunathan;A. Prasad;B.K. Mishra;Hsihui Chang

  81
  Citations

• Optimal freeware quality in the presence of network externalities: an evolutionary game theoretical approach

  Ernan Haruvy;Ashutosh Prasad

  77
  Citations