Ashutosh Prasad

Best Publications

• Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

  Xiuli He;Ashutosh Prasad;Suresh P. Sethi

  323
  Citations

• Advance Selling by a Newsvendor Retailer

  Ashutosh Prasad;Kathryn E. Stecke;Xuying Zhao

  286
  Citations

• Generic and Brand Advertising Strategies in a Dynamic Duopoly

  Frank M. Bass;Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

  251
  Citations

• Competitive advertising under uncertainty: A stochastic differential game approach

  A. Prasad;S. P. Sethi

  235
  Citations

• A survey of Stackelberg differential game models in supply and marketing channels

  Xiuli He;Ashutosh Prasad;Suresh P. Sethi;Genaro J. Gutierrez

  230
  Citations

• Advertising versus pay-per-view in electronic media

  Ashutosh Prasad;Vijay Mahajan;Vijay Mahajan;Bart J. Bronnenberg

  211
  Citations

• Optimal Bundling of Technological Products with Network Externality

  Ashutosh Prasad;R. Venkatesh;Vijay Mahajan

  187
  Citations

• Building Brand Awareness in Dynamic Oligopoly Markets

  Prasad A. Naik;Ashutosh Prasad;Suresh P. Sethi

  154
  Citations

• Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry

  Birendra K. Mishra;Ashutosh Prasad

  148
  Citations

• How consumers use product reviews in the purchase decision process

  Sungha Jang;Ashutosh Prasad;Brian T. Ratchford

  140
  Citations

• Retail competition and cooperative advertising

  Xiuli He;Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

  139
  Citations

• How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software

  Ashutosh Prasad;Vijay Mahajan;Vijay Mahajan

  134
  Citations

• Optimal advertising and pricing in a new-product adoption model

  S. P. Sethi;A. Prasad;X. He

  120
  Citations

• Optimal pricing and advertising in a durable-good duopoly

  Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

  112
  Citations

• Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information

  Birendra K. Mishra;Ashutosh Prasad

  102
  Citations

• Product entry timing in dual distribution channels: The case of the movie industry

  Ashutosh Prasad;Bart Bronnenberg;Vijay Mahajan

  94
  Citations

• Lead time and price quotation mode selection: Uniform or differentiated?

  Xuying Zhao;Kathryn E. Stecke;Ashutosh Prasad

  88
  Citations

• Harvesting Altruism in Open-Source Software Development

  E. Haruvy;A. Prasad;S.P. Sethi

  85
  Citations

• Open source versus closed source: software quality in monopoly and competitive markets

  S. Raghunathan;A. Prasad;B.K. Mishra;Hsihui Chang

  81
  Citations

• Optimal freeware quality in the presence of network externalities: an evolutionary game theoretical approach

  Ernan Haruvy;Ashutosh Prasad

  77
  Citations