| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 347 | 17 | 24 | 9 |
The journal focuses on Marketing, Advertising, Public relations, Market research and Actuarial science. Marketing research, Market analysis, Brand equity, Brand management and Consumer behaviour are all aspects of Marketing discussed in International Journal of Market Research.
The journal publications are organized to address concerns in the fields of Marketing, Advertising, Public relations, Market research and The Internet. Issues in Advertising were discussed in the most cited articles, taking into consideration concepts from other disciplines like Context (language use) and Online advertising. Social media and Data collection are some topics wherein Public relations research discussed in the most cited papers has an impact.
The journal generally zeroes in on subjects such as Marketing, Social media, Advertising, Social psychology and Market research. The journal explores themes in Marketing like Brand equity and links them with other fields of study like Data market. Co-creation, Exhibition and Selfie are some topics wherein Social media research discussed in it have an impact.
It explores issues in Advertising which can be linked to other research areas like Generation gap, Perception and Measure (data warehouse). Social psychology research presented in it encompasses a variety of subjects, including Test (assessment) and Collectivism. While Market research is the key highlight in it, it also covered some subjects on Health care and Human resources, Internet penetration and Standard of living.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in International Journal of Market Research (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in International Journal of Market Research (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 18.33% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 14.29% were posted by at least one author from the top 10 institutions publishing in the journal. Another 8.16% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 12.24% of all publications and 65.31% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
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