Business Horizons

Top Research Topics at Business Horizons?

Business Horizons primarily focuses on research topics in Marketing, Public relations, Management, Advertising and Process management. The journal is mostly focused on Marketing, specifically Marketing management.

• Marketing (18.95%)
• Public relations (12.87%)
• Management (7.91%)

What are the most cited papers published in the journal?

• Users of the world, unite! The challenges and opportunities of Social Media (9376 citations)
• The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (4889 citations)
• Social media? Get serious! Understanding the functional building blocks of social media (2711 citations)

Research areas of the most cited articles at Business Horizons:

The published articles cover a variety of subjects, including Marketing, Public relations, Advertising, Competitive advantage and Knowledge management. The published articles link adjacent topics like Marketing with Entrepreneurship. The most cited articles feature Public relations research that overlaps with concepts in Process (engineering).

What topics the last edition of the journal is best known for?

• Law
• World War II
• China

The previous edition focused in particular on these issues:

The journal focuses on Public relations, Marketing, Context (language use), Process management and 2019-20 coronavirus outbreak. Topics in Process management explored in the journal were investigated in conjunction with research in Key (cryptography) and Digital transformation. Studies in 2019-20 coronavirus outbreak were the highlight in it but it also discussed other topics like Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and Pandemic.

The most cited articles from the last journal are:

• Mindfulness and the challenges of working from home in times of crisis. (19 citations)
• Coworking spaces: Understanding, using, and managing sociomateriality (8 citations)
• National response strategies and marketing innovations during the COVID-19 pandemic. (7 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Business Horizons (based on the number of publications) are:

• Catherine M. Dalton (49 papers) absent at the last edition,
• Leyland Pitt (37 papers) published 3 papers at the last edition, 1 more than at the previous edition,
• Betsy D. Gelb (26 papers) published 1 paper at the last edition,
• Harvey C. Bunke (24 papers) absent at the last edition,
• Pierre Berthon (23 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Business Horizons (based on the number of publications) are:

• Indiana University (311 papers) published 5 papers at the last edition, 5 less than at the previous edition,
• College of Business Administration (103 papers) published 4 papers at the last edition, 2 more than at the previous edition,
• Simon Fraser University (53 papers) published 6 papers at the last edition, 2 more than at the previous edition,
• Texas A&M University (41 papers) absent at the last edition,
• Arizona State University (39 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 14.29% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 18.42% were posted by at least one author from the top 10 institutions publishing in the journal. Another 4.39% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 14.04% of all publications and 63.16% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Contributions from Popular Business Schools in the State

I would love to mention the contributions from Wyoming business schools in this platform and their impact on conducting business research. There are a handful of esteemed institutions, such as the top 5 business schools in Wyoming, that have significantly contributed with noteworthy research papers in Business Horizons. These institutions have articulated radical perspectives and observations which greatly enriched this journal, as well as the business research field in general. Further research could be directed to review the contributions of these institutions and their role in enriching this journal. This observation could also highlight an interesting pattern revealing the involvement of these prestigious institutions in shaping the business discourses through their commendable research contributions over the years.