Kaye D. Sweetser

Best Publications

• Adoption of social media for public relations by nonprofit organizations

  Unknown

  437
  Citations

• Examining the New Influencers: A Self-Presentation Study of A-List Blogs

  Unknown

  331
  Citations

• Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election

  Kaye D. Sweetser;Guy J. Golan;Wayne Wanta

  329
  Citations

• PR practitioners’ use of social media tools and communication technology

  Unknown

  325
  Citations

• War on the Web: The Immediate News Framing of Gulf War II

  Daniela V. Dimitrova;Lynda Lee Kaid;Andrew Paul Williams;Kaye D. Trammell

  282
  Citations

• Communicating during crisis: Use of blogs as a relationship management tool

  Unknown

  269
  Citations

• Content Delivery in the "Blogosphere"

  Unknown

  249
  Citations

• An examination of the role of online social media in journalists’ source mix

  Unknown

  200
  Citations

• Valence-based homophily on Twitter: Network Analysis of Emotions and Political Talk in the 2012 Presidential Election

  Itai Himelboim;Kaye D Sweetser;Spencer F Tinkham;Kristen Cameron

  158
  Citations

• Social Media and Online Political Communication: The Role of Interpersonal Informational Trust and Openness

  Itai Himelboim;Ruthann Weaver Lariscy;Spencer F. Tinkham;Kaye D. Sweetser

  154
  Citations

• Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism on the Basis of Age

  Unknown

  141
  Citations

• Content Delivery In The �Blogosphere�

  Unknown

  139
  Citations

• Evolution of Online Campaigning: Increasing Interactivity in Candidate Web Sites and Blogs Through Text and Technical Features

  Unknown

  134
  Citations

• Stealth soapboxes: political information efficacy, cynicism and uses of celebrity weblogs among readers

  Kaye D. Sweetser;Lynda Lee Kaid

  131
  Citations

• Blog power: Examining the effects of practitioner blog use on power in public relations

  Unknown

  124
  Citations

• YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video

  Unknown

  111
  Citations

• Blogging and Hyperlinking: use of the Web to enhance viability during the 2004 US campaign

  Unknown

  102
  Citations

• How Much Do They Think It Affects Them and Whom Do They Believe?: Comparing the Third-Person Effect and Credibility of Blogs and Traditional Media

  Unknown

  101
  Citations

• Native Advertising as a New Public Relations Tactic

  Kaye D. Sweetser;Sun Joo (Grace) Ahn;Guy J. Golan;Asaf Hochman

  100
  Citations

• Credibility and the Use of Blogs among Professionals in the Communication Industry

  Unknown

  83
  Citations