Brooke Fisher Liu

Best Publications

• Keeping up with the digital age: How the American Red Cross uses social media to build relationships

  Rowena L. Briones;Beth Kuch;Brooke Fisher Liu;Yan Jin

  1004
  Citations

• How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model

  Lucinda Austin;Brooke Fisher Liu;Yan Jin

  802
  Citations

• Examining the Role of Social Media in Effective Crisis Management: The Effects of Crisis Origin, Information Form, and Source on Publics’ Crisis Responses

  Yan Jin;Brooke Fisher Liu;Lucinda L. Austin

  683
  Citations

• How publics respond to crisis communication strategies: The interplay of information form and source

  Brooke Fisher Liu;Lucinda L. Austin;Yan Jin

  569
  Citations

• The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs

  Yan Jin;Brooke Fisher Liu

  379
  Citations

• The Government Communication Decision Wheel: Toward a Public Relations Model for the Public Sector

  Brooke Fisher Liu;J. Suzanne Horsley

  350
  Citations

• Social Media Use During Disasters: How Information Form and Source Influence Intended Behavioral Responses

  Brooke Fisher Liu;Julia Daisy Fraustino;Yan Jin

  325
  Citations

• How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators

  Brooke Fisher Liu;Sora Kim

  290
  Citations

• Milling and Public Warnings

  Michele M. Wood;Dennis S. Mileti;Hamilton Bean;Brooke F. Liu

  239
  Citations

• Are All Crises Opportunities? A Comparison of How Corporate and Government Organizations Responded to the 2009 Flu Pandemic

  Sora Kim;Brooke Fisher Liu

  200
  Citations

• Beyond image repair: Suggestions for crisis communication theory development

  Brooke Fisher Liu;Julia Daisy Fraustino

  195
  Citations

• Managing Turbulence in the Blogosphere: Evaluating the Blog-Mediated Crisis Communication Model with the American Red Cross

  Brooke Fisher Liu;Yan Jin;Rowena Briones;Beth Kuch

  187
  Citations

• The Tendency To Tell: Understanding Publics' Communicative Responses To Crisis Information Form and Source

  Brooke Fisher Liu;Yan Jin;Lucinda L. Austin

  177
  Citations

• How Disaster Information Form, Source, Type, and Prior Disaster Exposure Affect Public Outcomes: Jumping on the Social Media Bandwagon?

  Brooke Fisher Liu;Julia Daisy Fraustino;Yan Jin

  173
  Citations

• The Study of Mobile Public Warning Messages: A Research Review and Agenda

  Hamilton Bean;Jeannette Sutton;Brooke F. Liu;Stephanie Madden

  172
  Citations

• Government and Corporate Communication Practices: Do the Differences Matter?

  Brooke Fisher Liu;J. Suzanne Horsley;Abbey Blake Levenshus

  162
  Citations

• Scale development for measuring publics emotions in organizational crises

  Yan Jin;Brooke Fisher Liu;Deepa Anagondahalli;Lucinda Austin

  132
  Citations

• Disaster Warnings in Your Pocket: How Audiences Interpret Mobile Alerts for an Unfamiliar Hazard

  Hamilton Bean;Brooke F. Liu;Stephanie Madden;Jeannette Sutton

  132
  Citations

• Overcoming Negative Media Coverage: Does Government Communication Matter?

  Brooke Fisher Liu;J. Suzanne Horsley;Kaifeng Yang

  121
  Citations

• The Scared, the Outraged, and the Anxious: How Crisis Emotions, Involvement, and Demographics Predict Publics’ Conative Coping

  Yan Jin;Julia Daisy Fraustino;Brooke Fisher Liu

  120
  Citations