| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 529 | 9 | 8 | 5 |
The main research concerns discussed in the journal are Advertising, Marketing, Social psychology, Value (ethics) and Consumer behaviour. Topics in Advertising explored in Young Consumers: Insight and Ideas for Responsible Marketers were investigated in conjunction with research in Context (language use), Social responsibility, Public relations, Product (business) and Appeal. The study on Marketing featured in it expounds on the topic of Purchasing in particular.
While Social psychology is the focus of it, it also provided insights into the studies of Developmental psychology, Test (assessment) and Perception. Value (ethics) research is the primary subject tackled in it with a focus on Originality.
The most cited papers mostly deal with topics like Advertising, Marketing, Social psychology, Consumer behaviour and Value (ethics). Aside from investigating topics in Brand loyalty under Advertising, the published papers also explore concepts in Mobile phone. The studies on Marketing discussed at the journal papers can also contribute to research in the domains of Context (language use) and Higher education.
Young Consumers: Insight and Ideas for Responsible Marketers generally zeroes in on subjects such as Advertising, Context (language use), Perception, Marketing and Originality. The works on Advertising deal in particular with Brand loyalty. The studies on Perception discussed can also contribute to research in the domains of Quality (business) and Cognitive psychology.
The Marketing study presented in the journal encompasses related topics like Purchasing and Word of mouth and also examines its connection to subjects such as Hygiene and Capital (economics). The study of Value (ethics) serves as the foundation of the Originality research discussed in the journal. Concepts in Social marketing, as well as related topics in Social psychology, are covered in the Affect (psychology) research presented in it.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Young Consumers: Insight and Ideas for Responsible Marketers (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Young Consumers: Insight and Ideas for Responsible Marketers (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 89.80% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 20.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 80.00% of all publications and 0.00% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
One of the exciting potential applications of the research published in Young Consumers: Insight and Ideas for Responsible Marketers could be in the field of business education. Given that the journal explores critical topics such as advertising and marketing, social psychology, value ethics, and consumer behaviour, data and insights could be used as educational resources. Instructors in degree programs, like those found in the top 5 business schools in Delaware, can incorporate findings and case studies from the journal into their curricula, aiding in the development of future business leaders. By integrating this research into teaching material, students can gain an up-to-date and comprehensive understanding of consumer behaviour. This approach can also support students in delving deep into the ethical aspects of commerce while giving them a solid foundation in marketing and advertising strategies based on current trends. Moreover, these insights can particularly be helpful for programs focusing on responsible marketing and corporate social responsibility, encouraging the next generation of business professionals to operate with fairness and accountability. This integration would help to ensure that the valuable research conducted doesn’t remain confined within the academic world and can have real-world applications, thereby underpinning practical learning and innovation in business operations and strategies.
Maria Dharmesti;Theresia Rasika Seta Dharmesti;Sarah Kuhne;Park Thaichon
(2021)Ahmed Rageh Ismail;Bang Nguyen;Junsong Chen;T.C. Melewar
(2021)Maria Rybaczewska;Siriphat Jirapathomsakul;Yiduo Liu;Wai Tsing Chow
(2020)Halimin Herjanto;Muslim Amin
(2021)Suzanna Opree;Moniek Buijzen;Eva van Reijmersdal
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