| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 745 | 9 | 30 | 1 |
The journal focuses largely on the fields of Marketing, Advertising, Public relations, Social psychology and Relationship marketing. Research on Marketing addressed in the journal frequently intersections with the field of Perception. While the journal focused on Marketing management, it was also able to explore topics like Marketing strategy, Digital marketing and Marketing mix.
Research on Customer retention presented in the journal focuses, in particular, on Customer intelligence, Customer delight and Customer equity. Discussions in Journal of Customer Behaviour are anchored in the subject of Customer advocacy and the similar topic of Customer to customer.
The journal publications investigate studies in Marketing, Advertising, Public relations, Qualitative research and Social psychology. The published papers explore issues in Advertising which can be linked to other research areas like Channel (broadcasting), Variety (cybernetics), Internet users and Adaptation (computer science). The most cited publications with studies in Public relations featured incorporate elements of Marketing management, Return on marketing investment, Marketing research, Digital marketing and Marketing science.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Customer Behaviour (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Customer Behaviour (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 100.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, nan% were posted by at least one author from the top 10 institutions publishing in the journal. Another nan% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included nan% of all publications and nan% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The existing content could benefit from a section discussing the potential applicability and relevance of the published research concerning the fields of Marketing, Advertising, Public relations, and Social psychology to other fields and industries. This section would help to provide a broader context for the research topics and show the practical implications or potential impact of the research. The research published in the Journal of Customer Behaviour goes beyond the confines of academic discourse, extending to everyday business applications. For instance, a good knowledge and understanding of these subjects could prove useful in various industries. Particularly in business-related fields, the knowledge from this research could help to inform strategies, improve customer experience, and ultimately increase business performance.
Take, for example, the field of urban planning. Professionals in this field could derive valuable insights from the study of customer behaviour to better understand users' interaction with the built environment, tailoring designs to fit users' needs. Insights from marketing strategies, for instance, may help in promoting urban development projects to stakeholders and the community at large.
This kind of cross-disciplinary approach is beneficial in refining the skills and expanding the knowledge base of professionals not only in business-focused programs but other disciplines as well. Many Universities and Colleges offer business components in their curriculum as an acknowledgement of this reality. For instance, the urban planning degree program in Illinois incorporates business and marketing modules.
Therefore, the value of research in the Journal of Customer Behaviour extends into real-world applications, providing a multifaceted approach to problem-solving in several fields and industries, contributing to the holistic development of professionals across many disciplines.
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