| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 245 | 30 | 34 | 13 |
The journal tackles a plethora of topics, such as Brand management, Brand equity, Employer branding, Marketing and Brand loyalty. Journal of Brand Management addresses concerns in Brand management which are intertwined with other disciplines, such as Marketing management, Brand awareness and Product strategy, Product management. Research on Marketing management addressed in Journal of Brand Management frequently intersections with the field of Marketing strategy.
While work presented in it provided substantial information on Brand equity, it also covered topics in Context (language use), Empirical research and Consumer behaviour. The studies in Employer branding featured incorporate elements of Valuation (finance), Strategic management and Reputation. The work on Marketing addressed in it expands to the thematically related Corporate social responsibility.
It explores topics in Brand loyalty which can be helpful for research in disciplines like Social psychology, Loyalty business model and Loyalty. In addition to Advertising research, it aims to explore topics under Brand experience, Internal branding, Social media and Personality. Internal branding research in it involves the investigation of E tailing studies, all of which are linked to disciplines such as Brand strategy.
The most cited articles primarily focus on research topics in Brand equity, Brand management, Employer branding, Marketing management and Brand loyalty. The most cited articles explore issues in Brand equity which can be linked to other research areas like Product strategy, Product management and Context (language use). The discussions in the journal articles emphasized the topic of Brand management in an attempt to further explore the field of Marketing.
The aim of the journal is to expand the discussion of research in Brand management, Advertising, Marketing, Social psychology and Brand loyalty. Topics in Brand management explored in Journal of Brand Management were investigated in conjunction with research in Brand equity, Context (language use), Loyalty, Perception and Social media. While it primarily focused on Brand equity, it also opened dialogues on the discipline of Cohesion (computer science).
The research on Advertising tackled can also make contributions to studies in the areas of Credibility, Openness to experience, Influencer marketing and Value (ethics). The presented studies in Product (business) fall within the purview of Marketing but it also intertwines with topics in Structural equation modeling. The journal facilitates discussions on Brand loyalty that incorporate concepts from other fields like Psychology of self, Personal experience and Scholarship.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Brand Management (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Brand Management (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 10.42% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 6.98% were posted by at least one author from the top 10 institutions publishing in the journal. Another 2.33% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 9.30% of all publications and 81.40% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Research and theoretical knowledge produced within the Journal of Brand Management is not limited to academia. The concepts discussed have practical applications in several professional fields, notably in marketing and indeed, brand management. One such field where knowledge about brand management has proved to be essential is Urban Planning.
Today, urban planners increasingly need to understand the concept of "city branding". With more cities vying for attention and resources on the global stage, the need to establish distinctive, attractive identities has never been greater. Just as with product branding, city branding involves the creation of an identity and consistent messaging that shapes perceptions and influences behavior. As such, urban planners require a clear understanding of brand management principles to effectively promote the cities they help shape.
This broader, real-world applicability of the topics covered by the Journal of Brand Management is a testament to the journal's relevance and impact on today's professional landscape. If you are interested in pursuing a career in Urban Planning and want to understand how the principles of brand management might apply, consider researching courses at the best business schools in Pennsylvania.
Besides receiving a strong grounding in brand management principles, a business degree can also equip you with practical skills to apply these concepts within an urban planning context.
While the Journal of Brand Management remains a vital source for researchers in the branding field, its influence extends far beyond academe. By seeing its topics through this wider lens, we can truly appreciate the journal's far-reaching impact.
Jean-Noël Kapferer;Anne Michaut-Denizeau
(2020)Munyaradzi W. Nyadzayo;Civilai Leckie;Lester W. Johnson
(2020)Debra Grace;Joseph Lo Iacono;Joan Carlini
(2020)Daria Greenberg;Elena Ehrensperger;Michael Schulte-Mecklenbeck;Michael Schulte-Mecklenbeck;Wayne D. Hoyer
(2020)Ella Ward;Song Yang;Jenni Romaniuk;Virginia Beal
(2020)Jennifer Rowley;Sonya Hanna
(2020)For students interested in Business and Management, exploring related online degrees can broaden career opportunities and enhance skills. Many programs now offer affordable and flexible options, making advanced education accessible without the need for traditional entrance exams.
For those aiming to advance their leadership and strategic skills, the cheapest online MBA no GMAT programs provide a streamlined path without the pressure of standardized testing. These courses often focus on core business principles while accommodating working professionals.
Project management is another lucrative field, closely tied to business success. Prospective students can consider the cheapest online masters in project management, which equip learners with essential skills in planning, execution, and team leadership.
Additionally, specializing in niche markets can be rewarding. For example, those interested in property and investment might find value in real estate degree programs that focus on market trends, legal aspects, and sales strategies.
Emerging fields that blend creativity with business acumen include UI and UX design. Affordable programs like ui ux degree programs prepare students to enhance user experiences in digital environments—a skill increasingly valued in modern business settings.
