Sonia San Martín Gutiérrez

Best Publications

• How perceived risk affects online buying

  Sonia San Martín;Carmen Camarero

  242
  Citations

• The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity

  Unknown

  200
  Citations

• The impact of customer relationship marketing on the firm performance: a Spanish case

  Carmen Camarero Izquierdo;Jesús Gutiérrez Cillán;Sonia San Martín Gutiérrez

  188
  Citations

• The impact of age in the generation of satisfaction and WOM in mobile shopping

  Unknown

  163
  Citations

• Does involvement matter in online shopping satisfaction and trust

  Sonia San Martín;Carmen Camarero;Rebeca San José

  150
  Citations

• Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

  Unknown

  141
  Citations

• Consumer Trust to a Web Site: Moderating Effect of Attitudes toward Online Shopping

  Sonia San Martín;Carmen Camarero;Carmen Camarero

  122
  Citations

• Factors determining firms' perceived performance of mobile commerce

  Unknown

  104
  Citations

• Consumer Reactions to Firm Signals in Asymmetric Relationships

  Sonia San Martín;Carmen Camarero

  102
  Citations

• Dual effect of perceived risk on cross‐national e‐commerce

  Sonia San Martín;Carmen Camarero;Rebeca San José

  98
  Citations

• How can a mobile vendor get satisfied customers?

  Unknown

  97
  Citations

• Online buying perceptions in Spain: can gender make a difference?

  Unknown

  81
  Citations

• Trust as the Key to Relational Commitment

  Sonia San Martín;Jesús Gutiérrez;Carmen Camarero

  77
  Citations

• The consumer's relational commitment: main dimensions and antecedents

  Sonia SanMartı́n Gutiérrez;Jesús Gutiérrez Cillán;Carmen Camarero Izquierdo

  71
  Citations

• Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

  Unknown

  71
  Citations

• Product and channel-related risk and involvement in online contexts

  Sonia San Martín Gutiérrez;Carmen Camarero Izquierdo;Rebeca San José Cabezudo

  70
  Citations

• The determinants of teachers’ continuance commitment to e-learning in higher education

  Unknown

  65
  Citations

• The firms benefits of mobile CRM from the relationship marketing approach and the TOE model

  Unknown

  65
  Citations

• Relational and economic antecedents of organisational commitment

  Unknown

  58
  Citations

• What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

  Unknown

  57
  Citations