Sebastian Molinillo

Best Publications

• Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy

  Unknown

  387
  Citations

• DMO online platforms: Image and intention to visit

  Sebastian Molinillo;Francisco Liébana-Cabanillas;Rafael Anaya-Sánchez;Dimitrios Buhalis

  381
  Citations

• Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

  Sebastian Molinillo;Rafael Anaya-Sánchez;Francisco J. Liébana-Cabanillas

  315
  Citations

• Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

  Sebastian Molinillo;Rocío Aguilar-Illescas;Rafael Anaya-Sánchez;Francisco Liébana-Cabanillas

  296
  Citations

• A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

  Sertaç Çifci;Yuksel Ekinci;Georgina Whyatt;Arnold Japutra

  272
  Citations

• Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain

  Sebastian Molinillo;Murilo Vidal-Branco;Arnold Japutra

  224
  Citations

• A multi-analytical approach to peer-to-peer mobile payment acceptance prediction

  Zoran Kalinic;Veljko Marinkovic;Sebastián Molinillo;Francisco Liébana-Cabanillas

  209
  Citations

• The customer retail app experience: Implications for customer loyalty

  Unknown

  197
  Citations

• Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination

  Unknown

  197
  Citations

• Organizational adoption of digital information and technology: a theoretical review

  Sebastian Molinillo;Arnold Japutra

  183
  Citations

• Digital strategy aligning in SMEs: A dynamic capabilities perspective

  Ana Isabel Canhoto;Sarah Quinton;Rebecca Pera;Sebastián Molinillo

  176
  Citations

• “Find a flight for me, Oscar!” Motivational customer experiences with chatbots

  Unknown

  176
  Citations

• To use or not to use, that is the question: Analysis of the determining factors for using NFC mobile payment systems in public transportation

  Francisco Liébana-Cabanillas;Sebastian Molinillo;Miguel Ruiz-Montañez

  166
  Citations

• Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

  Sebastian Molinillo;Arnold Japutra;Bang Nguyen;Cheng Hao Steve Chen

  159
  Citations

• Responsible and active brand personality: On the relationships with brand experience and key relationship constructs

  Arnold Japutra;Sebastian Molinillo

  157
  Citations

• Consumer engagement in an online brand community

  Unknown

  157
  Citations

• Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

  Francisco Liébana-Cabanillas;Arnold Japutra;Sebastián Molinillo;Nidhi Singh

  154
  Citations

• The impact of affective and cognitive app experiences on loyalty towards retailers

  Sebastian Molinillo;Antonio Navarro-García;Rafael Anaya-Sánchez;Arnold Japutra

  125
  Citations

• Smart city communication via social media: Analysing residents' and visitors' engagement

  Sebastian Molinillo;Rafael Anaya-Sánchez;Alastair M. Morrison;J. Andres Coca-Stefaniak

  118
  Citations

• Trust and loyalty in online brand communities

  Unknown

  98
  Citations