| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 137 | 50 | 74 | 21 |
The primary areas of discussion in Journal of Consumer Behaviour are Marketing, Social psychology, Advertising, Consumer behaviour and Perception. Many of the studies tackled connect Marketing with a similar field of study like Public relations. While Social psychology is the focus of it, it also provided insights into the studies of Construct (philosophy) and Cognition.
Brand management, Brand awareness and Brand equity research are fields of study within Advertising but they also intertwine with concepts in Perspective (graphical).
The journal papers focus on Marketing, Advertising, Social psychology, Consumer behaviour and Purchasing. While the primary focus in the most cited papers is Marketing, they also dissect topics surrounding Public relations and The Internet as a whole. The most cited papers hold forums on Advertising that merge themes from other disciplines such as Perception and Product (business).
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Consumer Behaviour (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Consumer Behaviour (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 2.07% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 15.49% were posted by at least one author from the top 10 institutions publishing in the journal. Another 4.23% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 9.86% of all publications and 70.42% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
One of the significant aspects the article does not cover is the educational requirements and career opportunities associated with the study of Consumer Behaviour. For many researchers, the next logical step after their studies is to seek applicable career opportunities. Thus, understanding the career prospects, opportunities, and education needed in this field is essential. In order to pursue a career in the field of Consumer Behaviour, one typically needs at least a Bachelor's degree in Marketing or a similar field. However, those looking to delve further into research or secure higher-level positions might need a Master's degree or even a higher qualification. It's essential for all those interested to consider their educational path carefully. The top 5 business schools in Massachusetts, for example, offer excellent programs in Marketing and other related fields that provide the necessary knowledge and skills. On the other hand, career opportunities vary from market research analysts and branding consultants to user experience researchers and customer intelligence managers. These positions actively involve understanding consumer needs, preferences, and behaviors. Some researchers also secure academic roles, sharing their knowledge with others and engaging in critical research to continue expanding this critical field of study. The scope of Consumer Behaviour is vast and can lead to wide-ranging career paths. Overall, being equipped with the necessary knowledge and skills, grounded in a solid academic background, will help individuals thrive in this dynamic and vital field.
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(2022)Unknown
(2022)Maggie Harrigan;Kim Feddema;Shasha Wang;Paul Harrigan;Paul Harrigan
(2021)Vivian Frick;Ellen Matthies;John Thøgersen;Tilman Santarius
(2021)Ninh Nguyen;Lester W. Johnson
(2020)Weng Marc Lim
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