Thomas G. Brashear

Best Publications

• Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations

  Deborah J. Webb;Corliss L. Green;Thomas G. Brashear

  539
  Citations

• A cross-national model of job-related outcomes of work role and family role variables: A retail sales context

  Richard G. Netemeyer;Thomas Brashear-Alejandro;James S. Boles

  483
  Citations

• An Empirical Test of Trust-Building Processes and Outcomes in Sales Manager-Salesperson Relationships

  Thomas G. Brashear;James S. Boles;Danny N. Bellenger;Charles M. Brooks

  462
  Citations

• An Examination of the Relationships between Retail Work Environments, Salesperson Selling Orientation-Customer Orientation and Job Performance

  James S. Boles;Barry J. Babin;Thomas G. Brashear;Charles Brooks

  382
  Citations

• The effects of control, trust, and justice on salesperson turnover

  Thomas G. Brashear;Chris Manolis;Charles M. Brooks

  297
  Citations

• Customer orientation and salesperson performance

  Mark E. Cross;Thomas G. Brashear;Edward E. Rigdon;Danny N. Bellenger

  284
  Citations

• Service Infusion as Agile Incrementalism in Action

  Christian Kowalkowski;Daniel Kindström;Thomas Brashear Alejandro;Staffan Brege

  266
  Citations

• A Profile of the Internet Shopper: Evidence from Six Countries

  Thomas G. Brashear;Vishal Kashyap;Michael D. Musante;Naveen Donthu

  217
  Citations

• Relationship selling behaviors: antecedents and relationship with performance

  James Boles;Thomas Brashear;Danny Bellenger;Hiram Barksdale

  213
  Citations

• A structural guide to in‐depth interviewing in business and industrial marketing research

  Elad Granot;Thomas G. Brashear;Paulo Cesar Motta

  213
  Citations

• Organizational and institutional barriers to value-based pricing in industrial relationships

  Pekka Töytäri;Risto Rajala;Thomas Brashear Alejandro

  195
  Citations

• The outcome of company and account manager relationship quality on loyalty, relationship value and performance

  Thomas Brashear Alejandro;Daniela Vilaca Souza;James S. Boles;Áurea Helena Puga Ribeiro

  177
  Citations

• A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture

  Elzbieta Lepkowska-White;Thomas G. Brashear;Marc G. Weinberger

  146
  Citations

• Customer–company identification and the effectiveness of loyalty programs

  Unknown

  143
  Citations

• An empirical test of antecedents and consequences of salesperson job satisfaction among Polish retail salespeople

  Thomas G. Brashear;Elzbieta Lepkowska-White;Cristian Chelariu

  117
  Citations

• Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents

  Cristian Chelariu;Thomas G. Brashear;Talai Osmonbekov;Adriana Zait

  111
  Citations

• An Exploratory Study of the Relative Effectiveness of Different Types of Sales Force Mentors

  Thomas G. Brashear;Danny N. Bellenger;James S. Boles;Hiram C. Barksdale

  109
  Citations

• Populence: Exploring Luxury for the Masses

  Unknown

  104
  Citations

• Distributive and procedural justice in a sales force context

  Thomas G Brashear;Charles M Brooks;James S Boles

  100
  Citations

• Enhancing Knowledge Development in Marketing

  Easwar Iyer;Jill Avery;Sundar Bharadwaj;Thomas Brashear Alejandro

  30
  Citations