Manfred Krafft

Manfred Krafft publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Manfred Krafft sits on this spectrum.

Manfred Krafft D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Manfred Krafft sits on this spectrum.

Research.com Recognitions

• Fellow of the European Marketing Academy (EMAC)
• Fellow of the European Marketing Academy (EMAC)
• Fellow of the European Marketing Academy (EMAC)
• Fellow of the European Marketing Academy (EMAC)

Best Publications

• The customer relationship management process: its measurement and impact on performance

  Werner Reinartz;Manfred Krafft;Wayne D. Hoyer

  2790
  Citations

• Consumer Cocreation in New Product Development

  Wayne D. Hoyer;Rajesh Chandy;Matilda Dorotic;Manfred Krafft

  2063
  Citations

• Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach

  Oliver Götz;Kerstin Liehr-Gobbers;Manfred Krafft

  1853
  Citations

• Customer Engagement as a New Perspective in Customer Management

  Peter C. Verhoef;Werner J. Reinartz;Manfred Krafft

  1490
  Citations

• Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes

  Manfred Krafft;Oliver Götz;Kerstin Liehr-Gobbers

  459
  Citations

• Customer relationship management and company performance—the mediating role of new product performance

  Holger Ernst;Wayne D. Hoyer;Manfred Krafft;Katrin Krieger

  403
  Citations

• An Empirical Investigation of the Antecedents of Sales Force Control Systems

  Manfred Krafft

  344
  Citations

• Retailing Innovations in a Globalizing Retail Market Environment

  Werner Reinartz;Benedict Dellaert;Manfred Krafft;Vibhore Kumar

  341
  Citations

• CRM in data-rich multichannel retailing environments: A review and future research directions

  Peter C. Verhoef;Rajkumar Venkatesan;Leigh M McAlister;Edward C. Malthouse

  234
  Citations

• Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?

  Manfred Krafft;Sönke Albers

  186
  Citations

• Permission Marketing and Privacy Concerns - Why Do Customers (Not) Grant Permissions?

  Manfred Krafft;Christine M. Arden;Peter C. Verhoef

  168
  Citations

• The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

  Manfred Krafft;Oliver Goetz;Murali Mantrala;Francesca Sotgiu

  154
  Citations

• Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment

  Ralf Elsner;Manfred Krafft;Arnd Huchzermeier

  141
  Citations

• Delegation of Pricing Authority to the Sales Force: An Agency-Theoretic Perspective of its Determinants and Impact on Performance

  Heiko Frenzen;Ann-Kristin Hansen;Manfred Krafft;Murali K. Mantrala

  128
  Citations

• How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

  Mirja Bues;Michael Steiner;Marcel Stafflage;Manfred Krafft

  128
  Citations

• Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

  Manfred Krafft;Sönke Albers;Rajiv Lal

  124
  Citations

• Sales force modeling: State of the field and research agenda

  Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

  116
  Citations

• The CRM Process: Its Measurement and Impact on Performance

  Werner Reinartz;Manfred Krafft;Wayne D. Hoyer

  114
  Citations

• Consumer perceptions of service constellations: implications for service innovation

  A.C.R. van Riel;G. Calabretta;P.H. Driessen;B. Hillebrand

  106
  Citations

• Retailing in the 21st century : current and future trends

  Manfred Krafft;Murali K. Mantrala

  99
  Citations