2026 Manfred Krafft: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	31	2714	2563	84	82	179	12807

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

2714

2563

179

12807

Research.com Recognitions

Fellow of the European Marketing Academy (EMAC)
Fellow of the European Marketing Academy (EMAC)

Best Publications

The customer relationship management process: its measurement and impact on performance

Werner Reinartz;Manfred Krafft;Wayne D. Hoyer

2790
Citations
Consumer Cocreation in New Product Development

Wayne D. Hoyer;Rajesh Chandy;Matilda Dorotic;Manfred Krafft

2063
Citations
Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach

Oliver Götz;Kerstin Liehr-Gobbers;Manfred Krafft

1853
Citations
Customer Engagement as a New Perspective in Customer Management

Peter C. Verhoef;Werner J. Reinartz;Manfred Krafft

1490
Citations
Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes

Manfred Krafft;Oliver Götz;Kerstin Liehr-Gobbers

459
Citations
Customer relationship management and company performance—the mediating role of new product performance

Holger Ernst;Wayne D. Hoyer;Manfred Krafft;Katrin Krieger

403
Citations
An Empirical Investigation of the Antecedents of Sales Force Control Systems

Manfred Krafft

344
Citations
Retailing Innovations in a Globalizing Retail Market Environment

Werner Reinartz;Benedict Dellaert;Manfred Krafft;Vibhore Kumar

341
Citations
CRM in data-rich multichannel retailing environments: A review and future research directions

Peter C. Verhoef;Rajkumar Venkatesan;Leigh M McAlister;Edward C. Malthouse

234
Citations
Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?

Manfred Krafft;Sönke Albers

186
Citations
Permission Marketing and Privacy Concerns - Why Do Customers (Not) Grant Permissions?

Manfred Krafft;Christine M. Arden;Peter C. Verhoef

168
Citations
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Manfred Krafft;Oliver Goetz;Murali Mantrala;Francesca Sotgiu

154
Citations
Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment

Ralf Elsner;Manfred Krafft;Arnd Huchzermeier

141
Citations
Delegation of Pricing Authority to the Sales Force: An Agency-Theoretic Perspective of its Determinants and Impact on Performance

Heiko Frenzen;Ann-Kristin Hansen;Manfred Krafft;Murali K. Mantrala

128
Citations
How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Mirja Bues;Michael Steiner;Marcel Stafflage;Manfred Krafft

128
Citations
Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

Manfred Krafft;Sönke Albers;Rajiv Lal

124
Citations
Sales force modeling: State of the field and research agenda

Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

116
Citations
The CRM Process: Its Measurement and Impact on Performance

Werner Reinartz;Manfred Krafft;Wayne D. Hoyer

114
Citations
Consumer perceptions of service constellations: implications for service innovation

A.C.R. van Riel;G. Calabretta;P.H. Driessen;B. Hillebrand

106
Citations
Retailing in the 21st century : current and future trends

Manfred Krafft;Murali K. Mantrala

99
Citations

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Recently Published Articles

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Manfred Krafft

D-Index & Metrics

D-Index & Metrics

Business and Management

Research.com Recognitions

Best Publications

The customer relationship management process: its measurement and impact on performance

Consumer Cocreation in New Product Development

Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach

Customer Engagement as a New Perspective in Customer Management

Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes

Customer relationship management and company performance—the mediating role of new product performance

An Empirical Investigation of the Antecedents of Sales Force Control Systems

Retailing Innovations in a Globalizing Retail Market Environment

CRM in data-rich multichannel retailing environments: A review and future research directions

Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?

Permission Marketing and Privacy Concerns - Why Do Customers (Not) Grant Permissions?

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment

Delegation of Pricing Authority to the Sales Force: An Agency-Theoretic Perspective of its Determinants and Impact on Performance

How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

Sales force modeling: State of the field and research agenda

The CRM Process: Its Measurement and Impact on Performance

Consumer perceptions of service constellations: implications for service innovation

Retailing in the 21st century : current and future trends

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