World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
31
Citations
12807
World Ranking
2714
National Ranking
84

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Best Publications

  • The customer relationship management process: its measurement and impact on performance

    Werner Reinartz;Manfred Krafft;Wayne D. Hoyer

  • Consumer Cocreation in New Product Development

    Wayne D. Hoyer;Rajesh Chandy;Matilda Dorotic;Manfred Krafft

  • Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach

    Oliver Götz;Kerstin Liehr-Gobbers;Manfred Krafft

  • Customer Engagement as a New Perspective in Customer Management

    Peter C. Verhoef;Werner J. Reinartz;Manfred Krafft

  • Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes

    Manfred Krafft;Oliver Götz;Kerstin Liehr-Gobbers

  • Customer relationship management and company performance—the mediating role of new product performance

    Holger Ernst;Wayne D. Hoyer;Manfred Krafft;Katrin Krieger

  • An Empirical Investigation of the Antecedents of Sales Force Control Systems

    Manfred Krafft

  • Retailing Innovations in a Globalizing Retail Market Environment

    Werner Reinartz;Benedict Dellaert;Manfred Krafft;Vibhore Kumar

  • CRM in data-rich multichannel retailing environments: A review and future research directions

    Peter C. Verhoef;Rajkumar Venkatesan;Leigh M McAlister;Edward C. Malthouse

  • Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?

    Manfred Krafft;Sönke Albers

  • Permission Marketing and Privacy Concerns - Why Do Customers (Not) Grant Permissions?

    Manfred Krafft;Christine M. Arden;Peter C. Verhoef

  • The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

    Manfred Krafft;Oliver Goetz;Murali Mantrala;Francesca Sotgiu

  • Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment

    Ralf Elsner;Manfred Krafft;Arnd Huchzermeier

  • Delegation of Pricing Authority to the Sales Force: An Agency-Theoretic Perspective of its Determinants and Impact on Performance

    Heiko Frenzen;Ann-Kristin Hansen;Manfred Krafft;Murali K. Mantrala

  • How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

    Mirja Bues;Michael Steiner;Marcel Stafflage;Manfred Krafft

  • Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

    Manfred Krafft;Sönke Albers;Rajiv Lal

  • Sales force modeling: State of the field and research agenda

    Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

  • The CRM Process: Its Measurement and Impact on Performance

    Werner Reinartz;Manfred Krafft;Wayne D. Hoyer

  • Consumer perceptions of service constellations: implications for service innovation

    A.C.R. van Riel;G. Calabretta;P.H. Driessen;B. Hillebrand

  • Retailing in the 21st century : current and future trends

    Manfred Krafft;Murali K. Mantrala

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