Tzung-Cheng Huan

Best Publications

• Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

  Pei-Ling Wu;Shih-Shuo Yeh;Tzung-Cheng . Huan;Arch G. Woodside

  469
  Citations

• Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound market

  Xinran Y. Lehto;Liping A. Cai;Joseph T. O’Leary;Tzung-Cheng Huan

  297
  Citations

• Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

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  238
  Citations

• Nostalgia as travel motivation and its impact on tourists' loyalty

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  181
  Citations

• Engage or quit? The moderating role of abusive supervision between resilience, intention to leave and work engagement

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  149
  Citations

• Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism

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  149
  Citations

• No-escape natural disaster

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  144
  Citations

• Reinterpreting the theory of planned behavior and its application to green hotel consumption intention

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  125
  Citations

• Applying complexity theory to solve hospitality contrarian case conundrums: illuminating happy-low and unhappy-high performing frontline service employees.

  James Po-Hsun Hsiao;Chyi Jaw;Tzung-Cheng Huan;Arch G. Woodside

  119
  Citations

• Renewal or not? Consumer response to a renewed corporate social responsibility strategy: Evidence from the coffee shop industry

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  102
  Citations

• The new logic in building isomorphic theory of management decision realities

  Arch G. Woodside;Eunju Ko;Tzung Cheng Huan

  97
  Citations

• Tourists’ travel intention: revisiting the TPB model with age and perceived risk as moderator and attitude as mediator

  Unknown

  97
  Citations

• Theme parks and a structural equation model of determinants of visitor satisfaction — Janfusan Fancyworld, Taiwan:

  Chris Ryan;Yeh (Sam) Shih Shuo;Tzung-Cheng Huan

  79
  Citations

• Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation

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  76
  Citations

• Beyond smart systems adoption: Enabling diffusion and assimilation of smartness in hospitality

  Nikolaos Stylos;Anestis K. Fotiadis;Donghee (Don) Shin;Tzung-Cheng Tc Huan

  75
  Citations

• Crafting and testing a central precept in service-dominant logic: Hotel employees’ brand-citizenship behavior and customers’ brand trust

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  68
  Citations

• Exploring the influence of historical storytelling on cultural heritage tourists' value co-creation using tour guide interaction and authentic place as mediators

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  66
  Citations

• Are you a tech-savvy person? Exploring factors influencing customers using self-service technology

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  66
  Citations

• A systematic approach to non-repeat and repeat travel: with measurement and destination loyalty concept implications.

  Metin Kozak;Tzung-Cheng (T. C.) Huan;Jay Beaman

  64
  Citations

• Wellness tourism: customer-perceived value on customer engagement

  Unknown

  63
  Citations