Martin Schreier

Best Publications

• Finding commercially attractive user innovations: A test of lead user theory

  Nikolaus Franke;Eric A. von Hippel;Martin Schreier

  1355
  Citations

• The “I Designed It Myself” Effect in Mass Customization

  Nikolaus Franke;Martin Schreier;Ulrike Kaiser

  1020
  Citations

• The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

  Christoph Fuchs;Emanuela Prandelli;Martin Schreier

  742
  Citations

• Customer empowerment in new product development

  Christoph Fuchs;Martin Schreier

  699
  Citations

• Customer Empowerment in New Product Development

  Christoph Fuchs;Martin Schreier

  698
  Citations

• Extending Lead‐User Theory: Antecedents and Consequences of Consumers' Lead Userness*

  Martin Schreier;Reinhard Wilhelm Prügl

  514
  Citations

• Product uniqueness as a driver of customer utility in mass customization

  Nikolaus Franke;Martin Schreier

  504
  Citations

• Why Customers Value Self-Designed Products: The Importance of Process Effort and Enjoyment

  Nikolaus Franke;Martin Schreier

  467
  Citations

• On ChatGPT and Beyond: How Generative Artificial Intelligence May Affect Research, Teaching, and Practice

  Unknown

  467
  Citations

• The Handmade Effect: What's Love Got to Do with It?

  Christoph Fuchs;Martin Schreier;Stijn M.J. van Osselaer

  457
  Citations

• The value increment of mass-customized products: An empirical assessment

  Martin Schreier

  413
  Citations

• The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users:

  Martin Schreier;Christoph Fuchs;Darren W. Dahl

  403
  Citations

• Learning from leading‐edge customers at The Sims: opening up the innovation process using toolkits

  Reinhard Prügl;Martin Schreier

  350
  Citations

• All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

  Christoph Fuchs;Emanuela Prandelli;Martin Schreier;Darren W. Dahl

  326
  Citations

• Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self‐Design*

  Nikolaus Franke;Peter Keinz;Martin Schreier

  323
  Citations

• Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

  Martin Schreier;Stefan Oberhauser;Reinhard Wilhelm Prügl

  318
  Citations

• Integrating Problem Solvers from Analogous Markets in New Product Ideation

  Nikolaus Franke;Marion K. Poetz;Martin Schreier

  208
  Citations

• Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

  Unknown

  185
  Citations

• Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

  Darren W. Dahl;Christoph Fuchs;Martin Schreier

  182
  Citations

• Entrepreneurial opportunities with toolkits for user innovation and design

  Nikolaus Franke;Martin Schreier

  162
  Citations