Martin Schreier

Martin Schreier publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Martin Schreier sits on this spectrum.

Martin Schreier D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Martin Schreier sits on this spectrum.

Best Publications

• Finding commercially attractive user innovations: A test of lead user theory

  Nikolaus Franke;Eric A. von Hippel;Martin Schreier

  1355
  Citations

• The “I Designed It Myself” Effect in Mass Customization

  Nikolaus Franke;Martin Schreier;Ulrike Kaiser

  1020
  Citations

• The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

  Christoph Fuchs;Emanuela Prandelli;Martin Schreier

  742
  Citations

• Customer empowerment in new product development

  Christoph Fuchs;Martin Schreier

  699
  Citations

• Customer Empowerment in New Product Development

  Christoph Fuchs;Martin Schreier

  698
  Citations

• Extending Lead‐User Theory: Antecedents and Consequences of Consumers' Lead Userness*

  Martin Schreier;Reinhard Wilhelm Prügl

  514
  Citations

• Product uniqueness as a driver of customer utility in mass customization

  Nikolaus Franke;Martin Schreier

  504
  Citations

• Why Customers Value Self-Designed Products: The Importance of Process Effort and Enjoyment

  Nikolaus Franke;Martin Schreier

  467
  Citations

• On ChatGPT and Beyond: How Generative Artificial Intelligence May Affect Research, Teaching, and Practice

  Unknown

  467
  Citations

• The Handmade Effect: What's Love Got to Do with It?

  Christoph Fuchs;Martin Schreier;Stijn M.J. van Osselaer

  457
  Citations

• The value increment of mass-customized products: An empirical assessment

  Martin Schreier

  413
  Citations

• The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users:

  Martin Schreier;Christoph Fuchs;Darren W. Dahl

  403
  Citations

• Learning from leading‐edge customers at The Sims: opening up the innovation process using toolkits

  Reinhard Prügl;Martin Schreier

  350
  Citations

• All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

  Christoph Fuchs;Emanuela Prandelli;Martin Schreier;Darren W. Dahl

  326
  Citations

• Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self‐Design*

  Nikolaus Franke;Peter Keinz;Martin Schreier

  323
  Citations

• Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

  Martin Schreier;Stefan Oberhauser;Reinhard Wilhelm Prügl

  318
  Citations

• Integrating Problem Solvers from Analogous Markets in New Product Ideation

  Nikolaus Franke;Marion K. Poetz;Martin Schreier

  208
  Citations

• Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

  Unknown

  185
  Citations

• Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

  Darren W. Dahl;Christoph Fuchs;Martin Schreier

  182
  Citations

• Entrepreneurial opportunities with toolkits for user innovation and design

  Nikolaus Franke;Martin Schreier

  162
  Citations