Guy J. Golan

Best Publications

• Agenda Setting and International News: Media Influence on Public Perceptions of Foreign Nations

  Wayne Wanta;Guy Golan;Cheolhan Lee

  1079
  Citations

• Second-Level Agenda Setting in the New Hampshire Primary: A Comparison of Coverage in Three Newspapers and Public Perceptions of Candidates

  Guy Golan;Wayne Wanta

  469
  Citations

• Inter-Media Agenda Setting and Global News Coverage

  Guy Golan

  441
  Citations

• Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel

  Guy J. Golan;Lior Zaidner

  363
  Citations

• Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election

  Kaye D. Sweetser;Guy J. Golan;Wayne Wanta

  329
  Citations

• International Elections on US Network News: An Examination of Factors Affecting Newsworthiness

  Guy Golan;Wayne Wanta

  155
  Citations

• A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations

  Itai Himelboim;Guy J. Golan;Bitt Beach Moon;Ryan J. Suto

  152
  Citations

• Social Media Activism in Response to the Influence of Political Parody Videos on YouTube

  Joon Soo Lim;Guy J. Golan

  148
  Citations

• An Integrated Approach to Public Diplomacy

  Guy J. Golan

  148
  Citations

• The First-Person Effect and Its Behavioral Consequences: A New Trend in the Twenty-Five Year History of Third-Person Effect Research

  Guy J. Golan;Anita G. Day

  137
  Citations

• Native Advertising and the Future of Mass Communication

  Bartosz W. Wojdynski;Guy J. Golan

  131
  Citations

• Source and content diversity in Op-Ed Pages: assessing editorial strategies in The New York Times and the Washington Post

  Anita G. Day;Guy Golan

  122
  Citations

• Likelihood to Vote, Candidate Choice, and the Third-Person Effect: Behavioral Implications of Political Advertising in the 2004 Presidential Election

  Guy J. Golan;Stephen A. Banning;Lisa Lundy

  102
  Citations

• Native Advertising as a New Public Relations Tactic

  Kaye D. Sweetser;Sun Joo (Grace) Ahn;Guy J. Golan;Asaf Hochman

  100
  Citations

• In God We Trust: Religiosity as a Predictor of Perceptions of Media Trust, Factuality, and Privacy Invasion

  Guy J. Golan;Anita G. Day

  95
  Citations

• New Perspectives on Media Credibility Research

  Guy J. Golan

  88
  Citations

• Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action Beneficial Ads and Social Expectations

  Guy J. Golan;Stephen A. Banning

  77
  Citations

• How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter

  Jameson L. Hayes;Guy Golan;Brian Britt;Janelle Applequist

  69
  Citations

• Political Public Relations, News Management, and Agenda Indexing

  Paul S. Lieber;Guy J. Golan

  64
  Citations

• Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

  Guy J. Golan;Ilan Manor;Phillip Arceneaux

  59
  Citations