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Journal of Media Business Studies
H-index 5

Journal of Media Business Studies

1652-2354

Published by: Taylor & Francis

https://www.tandfonline.com/journals/romb20

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 564 4 7 5

Additional Metrics

Number of Best Scientists*: 7
Documents by Best Scientists*: 9
Top 100 Ranked Scientists*: 1
SCIMAGO H-index: 28
SCIMAGO SJR: 0.552
Impact Factor: 1.4

Overview

Top Research Topics at Journal of Media Business Studies?

Journal of Media Business Studies was organized to reinforce research efforts on Advertising, Marketing, Public relations, Newspaper and Media management. The journal facilitates discussions on Advertising that incorporate concepts from other fields like New media, Social media and The Internet. Aside from investigating topics in Business model under Marketing, Journal of Media Business Studies also explores concepts in German.

While Public relations is the focus of it, it also provided insights into the studies of Digital media and Journalism. Journal of Media Business Studies explores research in Media management and the adjacent study of Field (Bourdieu).

  • Advertising (34.30%)
  • Marketing (32.69%)
  • Public relations (25.24%)

What are the most cited papers published in the journal?

  • Journalistic Work: A Profession Under Pressure? (133 citations)
  • Engagement with Online Media (109 citations)
  • Journalism : A profession under pressure? (94 citations)

Research areas of the most cited articles at Journal of Media Business Studies:

The journal publications mostly deal with topics like Marketing, Public relations, Advertising, Business model and Journalism. The most cited papers emphasize research on Marketing, which includes concerns such as Media management. While the most cited articles focused on Public relations, they were also able to explore topics like Autonomy, Control (management), Entrepreneurship and Digital media.

What topics the last edition of the journal is best known for?

  • Law
  • Marketing
  • The Internet

The previous edition focused in particular on these issues:

The journal aims to foster the development of research in Advertising, Media management, Public relations, News media and Knowledge management. Topics in Advertising explored in the journal were investigated in conjunction with research in Digital media, Perception, Customer relationship management, Social media and Thematic analysis. Some problems in Media management that were presented in Journal of Media Business Studies overlapped with concepts under Business ecosystem, Service (business), The Internet, Field (Bourdieu) and Information system.

It covers research in Public relations, particularly Media industry and how they are related with concepts in Nature versus nurture. It focuses on News media but the discussions also offer insight into other areas such as Entertainment, Mediation, Brand engagement, Competitor analysis and Impartiality. The journal holds forums on Knowledge management that merges themes from other disciplines such as Core (game theory), Resource (project management), Creativity and Project portfolio management.

The most cited articles from the last journal are:

  • Stars in social media: new light through old windows? (11 citations)
  • How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market (7 citations)
  • Broadcasters’ content distribution and programming decisions in multi-channel environments: a literature review (3 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

The top authors publishing in Journal of Media Business Studies (based on the number of publications) are:

  • Robert G. Picard (13 papers) absent at the last edition,
  • Sylvia M. Chan-Olmsted (7 papers) absent at the last edition,
  • Mart Ots (7 papers) absent at the last edition,
  • Patrik Wikstrom (5 papers) absent at the last edition,
  • Edward C. Malthouse (5 papers) published 1 paper at the last edition the same number as at the previous edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Media Business Studies (based on the number of publications) are:

  • Jönköping University (27 papers) published 1 paper at the last edition the same number as at the previous edition,
  • University of Florida (11 papers) absent at the last edition,
  • University of Zurich (9 papers) published 1 paper at the last edition the same number as at the previous edition,
  • Lappeenranta University of Technology (9 papers) published 1 paper at the last edition,
  • University of Hamburg (7 papers) published 1 paper at the last edition the same number as at the previous edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 3.57% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 22.22% were posted by at least one author from the top 10 institutions publishing in the journal. Another 7.41% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 37.04% of all publications and 33.33% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

  • Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
  • Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
  • Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
  • Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
  • Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Opportunities in Media Business Studies

Media business studies offer multiple career pathways for those interested in areas such as marketing, advertising, public relations, and digital media. Graduates can find rewarding positions in corporations, government agencies, non-profit organizations, and more. One such career is urban planning, where professionals use their understanding of social media, the Internet, and digital media, to build interactive urban environments. The compensation for careers in this field varies significantly depending on the role, experience level, and geographic location.

Urban planners in California, for instance, usually earn competitive salaries. You can learn more about the income range for this profession by visiting the urban planner salary California page. Aside from salaries, the page provides information about the best business schools in the region where you might want to pursue further studies.

Whether you aim for a career as an urban planner or another role in media business studies, continually enhancing your knowledge and keeping up-to-date with the latest research, like the one published in the Journal of Media Business Studies, can open doors to an array of opportunities.

Top Publications

  • Content marketing strategy of branded YouTube channels

    Rang Wang;Sylvia Chan-Olmsted

    (2020)
    53 Citations
  • The development of video streaming industry in Egypt: examining its market environment and business model

    Rasha Allam;Sylvia Chan-Olmsted

    (2020)
    29 Citations
  • Not all clicks are equal: detecting engagement with digital content

    Yayu Zhou;Bobby J. Calder;Edward Carl Malthouse;Yasaman Kamyab Hessary

    (2021)
    22 Citations
  • Understanding the drivers of cable TV cord shaving with big data

    Morana Fudurić;Edward C. Malthouse;Mi Hyun Lee

    (2020)
    16 Citations
  • Exploring the dimensions of media brand trust: a contemporary integrative approach

    (2022)
    8 Citations
  • More important than ever before? Assessing readers’ willingness to pay for local news as a constituent for sustainable business models

    (2023)
    3 Citations
  • New media, new possibilities? How esports strategies guide an ambidextrous understanding of tradition and innovation in the German Bundesliga

    (2024)
    2 Citations

Related Online Degrees & Career Pathways

For students pursuing Business and Management, exploring complementary fields can open diverse career opportunities. Online programs in specialized areas offer flexibility and targeted skills to enhance your professional profile.

One dynamic option is pursuing online sports degrees, which combine management principles with the booming sports industry. Graduates can work in team management, marketing, or sports event planning.

Urban development is another strategic area. The online urban planning degree offers essential knowledge in creating sustainable communities, making it ideal for those interested in public or private sector planning roles.

For those inclined toward design and structural skills, an architecture online degree can blend creativity with management, preparing students for roles in project coordination and development management.

Additionally, strong analytical skills gained through an online mathematics degree are highly valuable in business analytics, finance, and operations management, providing a solid foundation for data-driven decision-making.

Best Scientists Contributing to This Journal