Pierre Valette-Florence

Best Publications

• When consumers love their brands: Exploring the concept and its dimensions

  Noël Albert;Noël Albert;Dwight Merunka;Pierre Valette-Florence;Pierre Valette-Florence

  977
  Citations

• The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

  Omer Farooq;Marielle Payaud;Dwight Merunka;Dwight Merunka;Pierre Valette-Florence

  706
  Citations

• Conceptual and operational aspects of brand loyalty: an empirical investigation

  Yorick Odin;Nathalie Odin;Pierre Valette-Florence

  574
  Citations

• The impact of brand personality and sales promotions on brand equity

  Pierre Valette-Florence;Haythem Guizani;Dwight Merunka

  394
  Citations

• The impact of brand personality and sales promotions on brand equity

  Pierre Valette-Florence;Haythem Guizani;Dwight Merunka

  387
  Citations

• Brand passion: Antecedents and consequences

  Noel Albert;Dwight Merunka;Pierre Valette-Florence

  367
  Citations

• Brand passion: Antecedents and consequences

  Noel Albert;Dwight Merunka;Pierre Valette-Florence

  367
  Citations

• Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

  Virginie De Barnier;Sandrine Falcy;Pierre Valette-Florence

  287
  Citations

• The Feeling of Love Toward a Brand: Concept and Measurement

  Noel Albert;Dwight Merunka;Pierre Valette-Florence

  273
  Citations

• The Intention-to-repurchase Paradox: A case of the Health and Fitness Industry

  A. Ferrand;L. Robinson;P. Valette-Florence

  271
  Citations

• The Intention-to-repurchase Paradox: A case of the Health and Fitness Industry

  Alain Ferrand;Leigh Robinson;Pierre Valette-Florence

  268
  Citations

• Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

  Jean-Louis Chandon;Gilles Laurent;Pierre Valette-Florence

  231
  Citations

• Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

  Jean-Louis Chandon;Gilles Laurent;Pierre Valette-Florence

  228
  Citations

• Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable

  Jean-Noël Kapferer;Pierre Valette-Florence;Pierre Valette-Florence

  208
  Citations

• Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?

  Noël Albert;Laure Ambroise;Pierre Valette-Florence;Pierre Valette-Florence

  161
  Citations

• Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?

  Noël Albert;Laure Ambroise;Pierre Valette-Florence

  161
  Citations

• Cognitive outcomes of brand heritage: A signaling perspective

  Fabien Dominique Charles Pecot;Altaf Merchant;Pierre Valette-Florence;Pierre Valette-Florence;Virginie De Barnier

  160
  Citations

• Cognitive outcomes of brand heritage: A signaling perspective

  Fabien Pecot;Altaf Merchant;Pierre Valette-Florence;Virginie de Barnier

  160
  Citations

• “From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products

  Aurélie Kessous;Pierre Valette-Florence

  152
  Citations

• “From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products

  Aurélie Kessous;Pierre Valette-Florence;Pierre Valette-Florence

  151
  Citations