Carla Ruiz Mafé

Carla Ruiz Mafé publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Carla Ruiz Mafé sits on this spectrum.

Carla Ruiz Mafé D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Carla Ruiz Mafé sits on this spectrum.

Best Publications

• The role of consumer innovativeness and perceived risk in online banking usage

  Unknown

  359
  Citations

• Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited

  Unknown

  291
  Citations

• Exploring individual personality factors as drivers of M‐shopping acceptance

  Unknown

  252
  Citations

• Influence of online shopping information dependency and innovativeness on internet shopping adoption

  Unknown

  199
  Citations

• Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users

  Carla Ruiz Mafé;Silvia Sanz Blas

  186
  Citations

• The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour

  Unknown

  181
  Citations

• The role of emotions and conflicting online reviews on consumers' purchase intentions

  Unknown

  166
  Citations

• Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use

  Unknown

  149
  Citations

• Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit

  Unknown

  130
  Citations

• Key drivers of consumer loyalty to Facebook fan pages

  Unknown

  128
  Citations

• Key factors of teenagers' mobile advertising acceptance

  Unknown

  126
  Citations

• Brands as relationship builders in the virtual world: A bibliometric analysis

  Cleopatra Veloutsou;Carla Ruiz Mafe

  121
  Citations

• The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

  Enrique Bigne;Luisa Andreu;Blanca Hernandez;Carla Ruiz

  117
  Citations

• Key drivers of internet banking services use

  Unknown

  111
  Citations

• A comparative study of mobile messaging services acceptance to participate in television programmes

  Carla Ruiz Mafé;Silvia Sanz Blas;Juan Fernando Tavera‐Mesías

  111
  Citations

• Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users

  Unknown

  109
  Citations

• Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction

  Unknown

  102
  Citations

• How motivation, opportunity and ability can drive online airline ticket purchases

  Enrique Bigné;Blanca Hernández;Carla Ruiz;Luisa Andreu

  100
  Citations

• Drivers and barriers to online airline ticket purchasing

  Unknown

  91
  Citations

• Brand love is all around: loyalty behaviour, active and passive social media users

  Enrique Bigne;Luisa Andreu;Carmen Perez;Carla Ruiz

  86
  Citations