Carla Ruiz Mafé

Best Publications

• The role of consumer innovativeness and perceived risk in online banking usage

  Unknown

  359
  Citations

• Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited

  Unknown

  291
  Citations

• Exploring individual personality factors as drivers of M‐shopping acceptance

  Unknown

  252
  Citations

• Influence of online shopping information dependency and innovativeness on internet shopping adoption

  Unknown

  199
  Citations

• Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users

  Carla Ruiz Mafé;Silvia Sanz Blas

  186
  Citations

• The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour

  Unknown

  181
  Citations

• The role of emotions and conflicting online reviews on consumers' purchase intentions

  Unknown

  166
  Citations

• Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use

  Unknown

  149
  Citations

• Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit

  Unknown

  130
  Citations

• Key drivers of consumer loyalty to Facebook fan pages

  Unknown

  128
  Citations

• Key factors of teenagers' mobile advertising acceptance

  Unknown

  126
  Citations

• Brands as relationship builders in the virtual world: A bibliometric analysis

  Cleopatra Veloutsou;Carla Ruiz Mafe

  121
  Citations

• The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

  Enrique Bigne;Luisa Andreu;Blanca Hernandez;Carla Ruiz

  117
  Citations

• Key drivers of internet banking services use

  Unknown

  111
  Citations

• A comparative study of mobile messaging services acceptance to participate in television programmes

  Carla Ruiz Mafé;Silvia Sanz Blas;Juan Fernando Tavera‐Mesías

  111
  Citations

• Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users

  Unknown

  109
  Citations

• Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction

  Unknown

  102
  Citations

• How motivation, opportunity and ability can drive online airline ticket purchases

  Enrique Bigné;Blanca Hernández;Carla Ruiz;Luisa Andreu

  100
  Citations

• Drivers and barriers to online airline ticket purchasing

  Unknown

  91
  Citations

• Brand love is all around: loyalty behaviour, active and passive social media users

  Enrique Bigne;Luisa Andreu;Carmen Perez;Carla Ruiz

  86
  Citations