Shantanu Dutta

Best Publications

• Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories:

  Mark Bergen;Shantanu Dutta;Orville C. Walker

  1777
  Citations

• Success in High-Technology Markets: is Marketing Capability Critical?

  Unknown

  862
  Citations

• Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets

  Mark J. Zbaracki;Mark Ritson;Daniel Levy;Shantanu Dutta

  696
  Citations

• Pricing process as a capability: a resource‐based perspective

  Shantanu Dutta;Mark J. Zbaracki;Mark Bergen

  620
  Citations

• Empirical Tests Of Optimal Cognitive Distance

  Stefan Wuyts;Massimo G. Colombo;Shantanu Dutta;Bart Nooteboom

  617
  Citations

• Conceptualizing and measuring capabilities: methodology and empirical application

  Unknown

  591
  Citations

• Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories

  Unknown

  398
  Citations

• Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability

  Stefan Wuyts;Shantanu Dutta;Stefan Stremersch

  380
  Citations

• Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves

  Unknown

  304
  Citations

• Understanding Dual Distribution: The Case of Reps and House Accounts

  Shantanu Dutta;Mark Bergen;Jan B. Heide;George John

  297
  Citations

• Consumer adoption of mobile banking services: An empirical examination of factors according to adoption stages

  Mahmud Akhter Shareef;Abdullah Baabdullah;Shantanu Dutta;Vinod Kumar

  270
  Citations

• Branded Variants: A Retail Perspective

  Mark Bergen;Shantanu Dutta;Steven M. Shugan

  238
  Citations

• The relationship between a firm's level of technological innovativeness and its pattern of partnership agreements

  Unknown

  211
  Citations

• Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

  Unknown

  199
  Citations

• Pricing as a Strategic Capability

  Shantanu Dutta;Mark E. Bergen;Daniel Levy;Mark Ritson

  181
  Citations

• Benefiting From Alliance Portfolio Diversity

  Unknown

  163
  Citations

• How Does Enforcement Deter Gray Market Incidence

  Kersi D. Antia;Mark E. Bergen;Shantanu Dutta;Robert J. Fisher

  156
  Citations

• Competing with gray markets

  Kersi D. Antia;Shantanu Dutta;Mark E. Bergen

  149
  Citations

• Customizing complex products: When should the vendor take control?

  Mrinal Ghosh;Shantanu Dutta;Stefan Stremersch

  147
  Citations

• Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

  Unknown

  123
  Citations