Dana L. Alden

Dana L. Alden publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Dana L. Alden sits on this spectrum.

Dana L. Alden D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Dana L. Alden sits on this spectrum.

Best Publications

• Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

  Rajeev Batra;Venkatram Ramaswamy;Dana L. Alden;Jan-Benedict E.M. Steenkamp

  1861
  Citations

• How perceived brand globalness creates brand value

  Jan-Benedict E M Steenkamp;Rajeev Batra;Dana L Alden

  1750
  Citations

• Brand Positioning Through Advertising in Asia, North America, and Europe : The Role of Global Consumer Culture

  Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra

  1726
  Citations

• Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

  Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra

  656
  Citations

• Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis

  Dana L. Alden;Wayne D. Hoyer;Chol Lee

  573
  Citations

• The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

  Dana L. Alden;Ashesh Mukherjee;Wayne D. Hoyer

  492
  Citations

• Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments

  Douglas M. Stayman;Dana L. Alden;Karen H. Smith

  442
  Citations

• Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

  Unknown

  381
  Citations

• A Market Expansion Ability Approach to Identify Potential Exporters

  Yoo S. Yang;Robert P. Leone;Dana L. Alden

  310
  Citations

• Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

  Unknown

  289
  Citations

• Global brand positioning and perceptions

  Melissa Archpru Akaka;Dana L. Alden

  236
  Citations

• Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement

  Kawpong Polyorat;Dana L. Alden;Eugene S. Kim

  153
  Citations

• The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

  Dana L. Alden;James B. Kelley;Petra Riefler;Julie A. Lee

  150
  Citations

• SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES

  Kawpong Polyorat;Dana L. Alden

  147
  Citations

• A categorization approach to analyzing the global consumer culture debate

  Michael A. Merz;Yi He;Dana L. Alden

  133
  Citations

• Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

  Unknown

  124
  Citations

• An examination of cognitive factors related to humorousness in television advertising

  Dana L. Alden;Wayne D Hoyer

  123
  Citations

• Organ donation and culture: a comparison of Asian American and European American beliefs, attitudes, and behaviors.

  Dana L. Alden;Alan H. S. Cheung

  116
  Citations

• Cultural targeting and tailoring of shared decision making technology: a theoretical framework for improving the effectiveness of patient decision aids in culturally diverse groups.

  Dana L. Alden;John Friend;Marilyn Schapira;Anne Stiggelbout

  112
  Citations

• How Perceived Brand Globalness Creates Brand Value

  Jan-Benedict E. M. Steenkamp;Rajeev Batra;Dana L. Alden

  87
  Citations