Dana L. Alden

Best Publications

• Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

  Rajeev Batra;Venkatram Ramaswamy;Dana L. Alden;Jan-Benedict E.M. Steenkamp

  1861
  Citations

• How perceived brand globalness creates brand value

  Jan-Benedict E M Steenkamp;Rajeev Batra;Dana L Alden

  1750
  Citations

• Brand Positioning Through Advertising in Asia, North America, and Europe : The Role of Global Consumer Culture

  Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra

  1726
  Citations

• Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

  Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra

  656
  Citations

• Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis

  Dana L. Alden;Wayne D. Hoyer;Chol Lee

  573
  Citations

• The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

  Dana L. Alden;Ashesh Mukherjee;Wayne D. Hoyer

  492
  Citations

• Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments

  Douglas M. Stayman;Dana L. Alden;Karen H. Smith

  442
  Citations

• Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

  Unknown

  381
  Citations

• A Market Expansion Ability Approach to Identify Potential Exporters

  Yoo S. Yang;Robert P. Leone;Dana L. Alden

  310
  Citations

• Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

  Unknown

  289
  Citations

• Global brand positioning and perceptions

  Melissa Archpru Akaka;Dana L. Alden

  236
  Citations

• Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement

  Kawpong Polyorat;Dana L. Alden;Eugene S. Kim

  153
  Citations

• The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

  Dana L. Alden;James B. Kelley;Petra Riefler;Julie A. Lee

  150
  Citations

• SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES

  Kawpong Polyorat;Dana L. Alden

  147
  Citations

• A categorization approach to analyzing the global consumer culture debate

  Michael A. Merz;Yi He;Dana L. Alden

  133
  Citations

• Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

  Unknown

  124
  Citations

• An examination of cognitive factors related to humorousness in television advertising

  Dana L. Alden;Wayne D Hoyer

  123
  Citations

• Organ donation and culture: a comparison of Asian American and European American beliefs, attitudes, and behaviors.

  Dana L. Alden;Alan H. S. Cheung

  116
  Citations

• Cultural targeting and tailoring of shared decision making technology: a theoretical framework for improving the effectiveness of patient decision aids in culturally diverse groups.

  Dana L. Alden;John Friend;Marilyn Schapira;Anne Stiggelbout

  112
  Citations

• How Perceived Brand Globalness Creates Brand Value

  Jan-Benedict E. M. Steenkamp;Rajeev Batra;Dana L. Alden

  87
  Citations