Journal of Food Products Marketing

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Top Publications

• Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?

  Siddharth Bhatt;Hongjun Ye;Jonathan Deutsch;Haeyoung Jeong

  (2021)
  47 Citations

• Differentiating Price Sensitivity from Willingness to Pay: Role of Pricing in Consumer Acceptance of Upcycled Foods

  (2021)
  25 Citations

• Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved Consumers

  (2021)
  10 Citations

• Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance

  (2024)
  4 Citations

• Signaling Origin: Consumer Perceptions of Product of Canada and Made in Canada Food Labels

  (2023)
  1 Citations

• Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives

  (2024)
  0 Citations