Bruce E. Pinkleton

Best Publications

• Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

  Erica Weintraub Austin;Bruce E. Pinkleton

  357
  Citations

• Effects of negative political advertising on the political process

  Gina M. Garramone;Charles K. Atkin;Bruce E. Pinkleton;Richard T. Cole

  344
  Citations

• Relationships of media use and political disaffection to political efficacy and voting behavior

  Bruce E. Pinkleton;Erica Weintraub Austin;Kristine K. J. Fortman

  326
  Citations

• The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration

  Bruce Pinkleton

  297
  Citations

• The Role of Interpretation Processes and Parental Discussion in the Media's Effects on Adolescents' Use of Alcohol

  Erica Weintraub Austin;Bruce E. Pinkleton;Yuki Fujioka

  246
  Citations

• An Exploration of the Effects of Negative Political Advertising on Political Decision Making

  Bruce E. Pinkleton;Nam-Hyun Um;Erica Weintraub Austin

  242
  Citations

• Effects of a peer-led media literacy curriculum on adolescents' knowledge and attitudes toward sexual behavior and media portrayals of sex.

  Bruce E Pinkleton;Erica Weintraub Austin;Marilyn Cohen;Yi-Chun Yvonnes Chen

  228
  Citations

• Celebrity Endorsements and Their Potential to Motivate Young Voters

  Erica Weintraub Austin;Rebecca Van de Vord;Bruce E. Pinkleton;Evan Epstein

  206
  Citations

• Factors affecting Internet use in a saturated-access population

  Rick Busselle;Joey Reagan;Bruce Pinkleton;Kim Jackson

  158
  Citations

• Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism

  Kak Yoon;Bruce E. Pinkleton;Wonjun Ko

  155
  Citations

• Exploring college students' use of general and alcohol-related social media and their associations with alcohol-related behaviors.

  Eric W Hoffman;Bruce E Pinkleton;Erica Weintraub Austin;Wanda Reyes-Velázquez

  153
  Citations

• Exploring Relationships Among Media Use Frequency, Perceived Media Importance, and Media Satisfaction in Political Disaffection and Efficacy

  Bruce E. Pinkleton;Erica Weintraub Austin

  145
  Citations

• Positive and negative effects of political disaffection on the less experienced voter

  Erica Weintraum Austin;Bruce E. Pinkleton

  145
  Citations

• A Statewide Evaluation of the Effectiveness of Media Literacy Training to Prevent Tobacco Use Among Adolescents

  Bruce E Pinkleton;Erica Weintraub Austin;Marilyn Cohen;Autumn Miller

  144
  Citations

• Questioning the value of realism: young adults' processing of messages in alcohol‐related public service announcements and advertising

  Julie L. Adnsager;Erica Weintraub Austin;Bruce E. Pinkleton

  140
  Citations

• Evaluation of an American Legacy Foundation/Washington State Department Of Health Media Literacy Pilot Study.

  Erica Weintraub Austin;Bruce E. Pinkleton;Stacey J. T. Hust;Marilyn Cohen

  139
  Citations

• External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders

  Tim H. Dodd;Bruce E. Pinkleton;A. William Gustafson

  135
  Citations

• Effects of Print Comparative Political Advertising on Political Decision-Making and Participation

  Bruce E. Pinkleton

  128
  Citations

• The Desirability Paradox in the Effects of Media Literacy Training

  Erica Weintraub Austin;Bruce E. Pinkleton;Ruth Patterson Funabiki

  128
  Citations

• Perceptions of News Media, External Efficacy, and Public Affairs Apathy in Political Decision Making and Disaffection

  Bruce E. Pinkleton;Erica Weintraub Austin;Yushu Zhou;Jessica Fitts Willoughby

  117
  Citations