Place Branding and Public Diplomacy

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Top Publications

• Special Section: The future of place branding

  Mihalis Kavaratzis;Magdalena Florek

  (2021)
  25 Citations

• Size does matter: city branding versus small city, town, and rural place branding

  (2024)
  2 Citations

• Place branding ‘in colours bold’

  (2024)
  2 Citations

• Managing stakeholder involvement in place branding: the need for network management

  (2024)
  2 Citations

• Sustainable development, attractiveness, and competitive capacity of touristic local territorial systems (LTSs) in south Italy: a strategic positioning

  (2025)
  1 Citations

• Place branding at 20: the history, the challenge, the promise

  (2024)
  0 Citations

• What’s happening in place branding

  (2024)
  0 Citations