Marketing Management Journal

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Top Publications

• Social Media Brand Attachment: Linking Social Media Usage Motivations and Brand Advocacy

  (2025)
  4 Citations

• Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing

  (2022)
  0 Citations

• Sales Management Improves SME Performance, but Not Without Marketing Planning

  (2025)
  0 Citations

• Get in Where You Fit In: How Realistic Job Previews Impact Salesperson Congruence and Satisfaction

  (2021)
  0 Citations

• Sales Management Improves SME Performance, but Not Without Marketing Planning

  (2024)
  0 Citations