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Journal of Political Marketing
H-index 8

Journal of Political Marketing

1537-7857

Published by: Taylor & Francis

https://www.tandfonline.com/loi/wplm20

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Political Science 211 9 9 5

Additional Metrics

Number of Best Scientists*: 15
Documents by Best Scientists*: 14
Top 100 Ranked Scientists*: 0
SCIMAGO H-index: 34
SCIMAGO SJR: 0.624
Impact Factor: 1.7

Overview

Top Research Topics at Journal of Political Marketing?

The objective of Journal of Political Marketing is to combine knowledge in the areas of Politics, Public relations, Advertising, Marketing and Public administration. The Politics works featured in it incorporate elements from Social psychology and Political economy. Journal of Political Marketing addresses concerns in Social psychology which are intertwined with other disciplines, such as Voting and Perception.

Issues in Public relations were discussed, taking into consideration concepts from other disciplines like Democracy, The Internet, Voting behavior and Social media. Some problems in Advertising that were presented in Journal of Political Marketing overlapped with concepts under Political advertising, Turnout, Content analysis and Presidential election. Marketing management, Marketing mix and Marketing research studies are all carried out as a component of the study in Marketing presented.

It investigates Public administration research which frequently intersects with Government. It focuses on Political communication but the discussions also offer insight into other areas such as Political management and Political culture. General election research is concerned with Primary election in particular.

  • Politics (91.79%)
  • Public relations (33.26%)
  • Advertising (21.38%)

What are the most cited papers published in the journal?

  • From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign (210 citations)
  • Political Marketing and Professionalized Campaigning : A Conceptual Analysis (91 citations)
  • The World of E-Government (79 citations)

Research areas of the most cited articles at Journal of Political Marketing:

The journal articles are organized to reinforce research efforts on Politics, Public relations, Marketing, Advertising and Political communication. The journal publications address concerns in Politics which are intertwined with other disciplines, such as Social media, Political economy and Public administration. While work presented in the journal articles provide substantial information on Public relations, it also covers topics in New media, Voting, Epistemology and Personality.

What topics the last edition of the journal is best known for?

  • Law
  • Politics
  • Social science

The previous edition focused in particular on these issues:

The scientific interests tackled in the journal are Politics, Political economy, Media studies, Social psychology and Public relations. While Politics is the focus of the journal, it also provided insights into the studies of Marketing, Advertising and Perception. The work on Advertising tackled in the journal brings together disciplines like Ideology and Political communication.

Topics in Media studies were tackled in line with various other fields like Political communications, Presidential system, Populism and Mass media. The concepts on Social psychology presented in the journal can also apply to other research fields, including Brand relationship, Marketing research and Brand relationship quality. It discusses concepts in Stakeholder under Public relations and how they intertwine with disciplines like Variation (linguistics).

The most cited articles from the last journal are:

  • Fear and Loathing in Populist Campaigns? Comparing the Communication Style of Populists and Non-populists in Elections Worldwide (27 citations)
  • The Message Matters: The Influence of Fact-Checking on Evaluations of Political Messages (18 citations)
  • Voter Response to Logo Rebranding of Electoral Management Bodies in Young Democracies: The Rebranding of the Electoral Commission of Ghana (3 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

The top authors publishing in Journal of Political Marketing (based on the number of publications) are:

  • Wojciech Cwalina (13 papers) absent at the last edition,
  • Andrzej Falkowski (13 papers) published 1 paper at the last edition the same number as at the previous edition,
  • Lawrence O. Hamer (10 papers) absent at the last edition,
  • Dennis W. Johnson (10 papers) absent at the last edition,
  • Nicholas O'Shaughnessy (10 papers) published 1 paper at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Political Marketing (based on the number of publications) are:

  • DePaul University (15 papers) absent at the last edition,
  • Bournemouth University (10 papers) absent at the last edition,
  • University of Social Sciences and Humanities (9 papers) published 1 paper at the last edition, 1 less than at the previous edition,
  • University of Amsterdam (8 papers) published 2 papers at the last edition,
  • University of Florida (7 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 6.90% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 14.81% were posted by at least one author from the top 10 institutions publishing in the journal. Another 22.22% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 18.52% of all publications and 44.44% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

  • Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
  • Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
  • Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
  • Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
  • Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Paths in Political Marketing

If you are interested in interdisciplinary fields such as politics, public relations, marketing, and social psychology, a career path in political marketing may be interesting and rewarding for you. It involves strategizing campaigns, understanding the nuances of public opinion, and using a variety of tools to influence the voting behavior of the public. Political marketers often work closely with politicians and their teams to enhance their public image, manage public relations, and create winning strategies for elections.

Moreover, if you are located in Florida and interested in managing a library, the same skills that are needed in political marketing - such as public relations and communications - can be applied to successfully manage a school library. Learn more about how to transition into this career by visiting how to be a school librarian in Florida.

On top of that, a degree in political science or a related field, such as public administration or communications, can be beneficial in launching a career in political marketing. Experience or education in the field of marketing can also provide a solid foundation for understanding the techniques and strategies used in political marketing.

In conclusion, while the field of political marketing may have its unique challenges, the rewards and the chances to make significant contributions to society are immense. Consider a career in political marketing if you have a passion for politics, enjoy challenging and diverse tasks, and thrive in ever-changing environments.

Top Publications

  • The Message Matters: The Influence of Fact-Checking on Evaluations of Political Messages

    Amanda Wintersieck;Kim Fridkin;Patrick Kenney

    (2021)
    31 Citations
  • Permanent Campaigning: A Meta-Analysis and Framework for Measurement

    Ícaro Joathan;Darren G. Lilleker

    (2020)
    28 Citations
  • The Effects of Men's and Women's Voices in Political Advertising

    Kathleen Searles;Erika Franklin Fowler;Travis N. Ridout;Patricia Strach

    (2020)
    26 Citations
  • Democratic Norms, Social Projection, and False Consensus in the 2020 U.S. Presidential Election

    Aaron C. Weinschenk;Costas Panagopoulos;Sander van der Linden

    (2021)
    15 Citations
  • Small Donor Contributions in Response to Email Outreach by a Political Campaign

    SoRelle Wyckoff Gaynor;James G. Gimpel

    (2021)
    13 Citations
  • A Rumbling from Below? Opposition Party Rebranding, Regional Elections, and Transforming the Regime in Russia

    (2023)
    3 Citations
  • In the Shadow of Trump: The 2022 Midterm Elections

    (2024)
    1 Citations
  • Editor’s Introduction: Special Issue on the 2022 Midterm Congressional Election

    (2024)
    0 Citations
  • Embeddedness, Social Contagion, and Vote Choice in the 2022 U.S. Senate Elections

    (2024)
    0 Citations

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Best Scientists Contributing to This Journal