Journal of Philanthropy and Marketing

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Top Publications

• The antecedents of charity trust and its influence on charity supportive behavior

  Walter Wymer;Annika Becker;Silke Boenigk

  (2021)
  37 Citations

• Charity advertising: A literature review and research agenda

  Walter Wymer;Hellen Gross

  (2021)
  30 Citations

• Emotional appeals effectiveness in enhancing charity digital advertisements

  (2022)
  17 Citations

• Online social network fundraising: Threats and potentialities

  (2022)
  5 Citations

• Selfishness and consumer ethics: Does (non)religiosity matter?

  (2022)
  1 Citations

• Charitable giving and the disintermediation of the non‐profit and voluntary sectors

  (2023)
  1 Citations

• An exploration of how construal level framing determines bequest giving behavior

  (2024)
  0 Citations

• Investigating the effects of food insecurity, self‐efficacy, and locus of control on obesity in an emerging markets

  (2024)
  0 Citations