International Journal of Technology Marketing

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Top Publications

• Are digital influencers social change catalysts Empirical findings from the online apparel industry

  (2022)
  21 Citations

• Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks

  (2022)
  3 Citations

• Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks

  (2023)
  2 Citations

• Diagnosing key factors for gamification in marketing using hierarchical clustering technique

  (2021)
  2 Citations

• Diagnosing key factors for gamification in marketing using hierarchical clustering technique

  Gautam Srivastava;Surajit Bag

  (2021)
  1 Citations

• Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations

  Gautam Srivastava;Surajit Bag

  (2021)
  1 Citations

• Starting a relationship with AI! Exploring consumer's attitude towards digital human stylists

  (2024)
  1 Citations

• Starting a relationship with AI! Exploring consumer's attitude towards digital human stylists

  (2024)
  0 Citations

• Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations

  (2021)
  0 Citations

• Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic

  (2023)
  0 Citations