International Journal of Electronic Marketing and Retailing

Additional Metrics

Top Publications

• The determinants of e-tourism websites for tourists while selecting a travel destination

  (2022)
  6 Citations

• Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out

  (2023)
  3 Citations

• Role of internal brand equity and brand citizenship behaviour on customer's satisfaction

  (2024)
  2 Citations

• The determinants of e-tourism websites for tourists while selecting a travel destination

  (2022)
  1 Citations

• A strategic framework for non-intrusive mobile marketing campaigns

  (2022)
  0 Citations

• Segmenting consumers through behavioural engagement in Facebook brand communities

  (2025)
  0 Citations

• Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out.

  (2022)
  0 Citations

• Springs of digital disruption: mediation of blockchain technology adoption in retail supply chain management

  (2023)
  0 Citations

• Role of internal brand equity and brand citizenship behaviour on customer’s satisfaction

  (2022)
  0 Citations