by Imed Bouchrika
Data shows that 33% of marketers send at least one email per week, which probably explains why we receive plenty of promotional emails every day. We are sure you can relate to having an inbox full of promotional emails, most of which you cannot even remember signing up for, but uncannily know what you are searching for online at the moment. It all feels intrusive but, at the same time, helpful.
Among the best wfm software systems today is an email marketing software. With an ROI of $44 for every $1 spent, this marketing method is considered one powerful tool for engaging customers and promoting brand loyalty. Email marketing software is an application that automates the sending of promotional messages to subscribers. It is a major part of digital marketing campaigns that aim to sustain and grow relationships with customers while concurrently using CRM software and any tool in this must-read list of restaurant pos systems. It uses specific triggers based on consumer actions and sends custom messages at every touch point in the consumer journey.
If you have yet to invest in one, our team at Research.com has prepared this list of the leading platforms on the market to help you find one that will fit your current marketing objectives. In this guide, we will outline the key features and pricing overviews of each product to simplify your evaluation. We have also culled some of the latest industry statistics and trends to give you a better idea of how you can make the most out of this solution.
It happens to me all the time—whenever I search for a pair of sneakers, a home appliance, or anything online, a window appears asking for my email so I can access more content related to my search. In most cases, I oblige as I am looking for more options. The next thing I know, I am receiving custom emails based on my search, containing a lineup of suggested products and related purchases. Almost always, the messages are delivered with tempting discounts or limited-time offers, compelling me to quickly click on a button and make a purchase. Research shows that these types of digital marketing tactics prompt at least 62% of shoppers to open retailer emails (Freedman, 2022).
Source: Digital Commerce 360 and Bizrate Insights, 2022
With 49.3% of marketers creating two to three versions of a single email, there is no doubt that artificial intelligence (AI) has strengthened data-driven marketing and has enabled marketers to profile every email subscriber with precision, making personalization an effective strategy for engagement. In fact, 80% of marketers personalize emails using subscriber profile data and 64% personalize by customer segment (Litmus, 2021). This has so far resulted in 95% open rates as of 2021 (Litmus, 2021).
Email marketing software is an effective tool for reaching target audiences and converting them into loyal customers. The email marketing software statistics reflect the capability of this platform to send the exact messages to audiences in the most ideal circumstances has sent sales soaring. Email marketing software allows marketing teams to send personalized emails that are tailored to the profile and preferences of every email recipient, at the right time.
In 2022, 79% of marketers ranked email in their top three channels for effectiveness together with paid search and organic search (Hubspot, 2022). By 2025, the projected number of daily emails is 376.4 billion and this presents a huge opportunity for marketers to reach multiple customer segments (Statista, 2022). Segmentation in email marketing increases revenue, however, as of 2022 only 4% of marketers consistently use A/B testing in their campaigns (Litmus, 2021). A/B testing takes a lot of work but it pays off with as much as 760% increase in revenue (DMA, 2019).
Source: Litmus 2021 State of Email
The objective of email marketing is not just to deliver emails to the right inbox. Today, organizations compete by providing personalized and relevant content. 2022 email marketing software statistics revealed that 49% or nearly half of consumers agree that they will most likely repeat a purchase when the shopping experience is personalized (Twilio Segment, 2022). Given the importance of delivering custom and personalized emails, choosing the best email marketing software becomes crucial for your overall marketing strategy.
From personalization to data privacy and interactivity, the email marketing software trends that are shaping the digital marketing industry reflect the increasing importance of focusing on the unique preferences of customers. Email as a marketing channel reaches more consumers as 72% of email users have more than one email address. Of this, 31.7% have a dedicated address for promotional emails (Pathwire, 2021).
Given the ubiquity of email in almost all market segments, the best strategy is to design an email marketing program that will be supported by a robust email marketing platform so your organization can benefit from the following email marketing software trends that signal huge opportunities.
Source: Litmus 2021 State of Email
In preparing this list of the best email marketing software, the Research.com team has agreed that for email marketing software to be considered effective, the platform should be able to perform A/B testing and micro-segmentation. It also should include a drag-and-drop editor as well as custom templates and should come with auto-responders for specific triggers. Since relationship building and brand recognition are at the center of marketing, email marketing software should be able to create a seamless journey for the customer, which is aligned with the objective of almost all business software. The following email marketing platforms offer these essential features mentioned and more.
Intuit Mailchimp is an email marketing software that offers impressive templates that are AI-powered and also comes with advanced reporting features. It provides powerful tools to marketing teams in implementing autoresponders and executing campaigns using A/B tests.
Intuit Mailchimp ensures that email marketing initiatives are able to build relationships with clients. An ideal choice for small and medium business operators, Intuit Mailchimp powers the digital marketing strategy of businesses.
Pricing for Intuit Mailchimp starts at $13/month for the Essentials Plan. Intuit Mailchimp also offers a Free Plan, which is limited to 500 contacts.
Constant Contact is an easy-to-use digital marketing tool that offers email, digital marketing, and marketing automation tools. This platform caters to small business owners who need tools to engage customers, and to enterprises and marketing directors as well.
Ensuring high email delivery rates, Constant Contact provides you with the tools to attract new customers and grow your business. The support team offers a variety of channels from which customers can easily access and get the assistance that they need.
Constant Contact's pricing for digital marketing starts at $9.99/month while for marketing automation, pricing starts at $45/month. This platform offers a 60-day free trial.
Moosend is an email and marketing automation software that provides fully customizable email templates that deliver personalized content to every subscriber. Moosend helps your team track insights, segment customers, and automate workflows.
With multiple email automation options, Moosend helps you quickly create a campaign and corresponding landing pages that match your brand. It has a drag-and-drop landing page builder with editable email sign-up forms. The Moosend platform also features reporting and analytics tools.
Moosend pricing plans start at $9/month for up to 500 subscribers. The vendor offers a 30-day free trial.
Zoho Campaigns is an email marketing platform that lets you customize messages, create responsive designs, trigger an automated workflow, deliver emails to inboxes, and connect with customers. It meets all your email marketing needs by providing a toolkit that includes an email editor and other features that increase engagement.
Track email metrics with Zoho Campaigns such as opens and clicks, and receive detailed insights and analytics. It lets you dynamically change your email content, CTAs, and images. You can also integrate interactive email elements such as polls, surveys, and images.
Zoho Campaigns offers two custom pricing plans for businesses and agencies. For businesses, pricing starts at $4/month. A free plan is also available for teams of 5 with 2,000 contacts.
MailerLite is an email marketing platform that helps you collect subscribers, grow relationships with customers, automate workflows, and monetize your audience by integrating ecommerce platforms. It is the ideal marketing tool for small businesses, making it the top choice for freelance professionals, bloggers, and entrepreneurs.
Create and send targeted campaigns with MailerLite, and build advanced marketing workflows using the intuitive automation builder. You can also manage campaigns and subscribers while on the go with the MailerLite mobile app.
For three users, entry-level pricing starts at $10/month. A free plan is available for one user with a limit of 12,000 monthly emails. MailerLite offers a 30-day free trial.
Levitate is a marketing platform that enables marketing teams to send personalized and authentic emails at scale. It keeps a record of all important subscriber information to make every communication personal. Levitate automates email to build brand recognition and build strong customer relationships.
Importing email contacts and integrating with your favorite business apps, like the top payroll software and the best employee scheduling software, is easy with Levitate. You can create and send an automated series of emails as triggered by specific tags and events. Levitate also comes with a robust email template library that you can customize.
Pricing is provided by the vendor upon request.
Interseller is an email marketing software specifically designed for recruiting talent. It helps clients find and attract talents through the use of engaging email automation processes. With a strong background in sales automation, the Interseller team shifted its focus to candidate sourcing in 2019 through powerful data enrichment.
By using superior email deliverability and candidate outreach tools, Interseller provides high-quality interactions with candidates at scale. This platform converts cold outreach into engaged and active candidates.
The Agency Plan, the only pricing plan of Interseller, is priced at $600/month.
OpenMoves OM3 is an email marketing platform that facilitates the automation of drip marketing campaigns using an autoresponder and mobile responsive emails. It helps in optimizing campaigns with easy-to-create automated A/B and MVT testing.
As an email marketing tool, OpenMoves OM3 offers tools that can help marketers gain more contacts, accelerate revenue, and establish brand awareness. It facilitates easy segmentation and optimized sending times. You can also perform in-depth campaign analysis through drill-down reporting,
The professional Plan starts at $25/month. OpenMoves OM3 offers a free plan for up to 300 emails per month.
UseINBOX is an email marketing software that lets you send and analyze email campaigns that are easy to use and provides a support team that you can get in touch with at any time for assistance. Create newsletters in minutes with its drag-and-drop tool even without coding knowledge or design skills.
This cloud-based email marketing platform allows for unlimited sending with no set-up fees and no additional fees for inbox use. With UseINBOX, you can manage multiple brands in one account and send campaigns that comply with GDPR, CASL, and CCPA regulations.
The subscriber-based plans start at $7/month. UseINBOX also offers pay-as-you-go pricing at $89/year. There is also a free plan for up to five brands.
Benchmark Email is an email marketing platform that harnesses the power of AI to reach an audience and attract new customers. It has an easy-to-use code editor that provides a live preview of every line, which enables easy and fast customization of email content. A drag and drop feature lets users create the perfect emails in seconds.
The Smart Content tool of Benchmark Email helps marketing teams in keeping content fresh all the time. In addition, the Smart Sending tool improves overall deliverability by eliminating disengaged contacts from the list. The pre-build templates can be customized based on your current campaigns and customer preferences.
The pricing for Benchmark Email starts at $9.99/month. This platform offers a 30-day free trial.
Pipedrive is a sales and pipeline management software that includes an email marketing tool called Campaigns by Pipedrive for the design and delivery of carefully crafted campaigns. It helps you attract and win prospects by helping you create emails that stand out from a bunch of promotional emails, which is made possible by using tracking, analytics, and filtering tools.
Combined with the intuitive and powerful CRM solution of Pipedrive, Campaigns by Pipedrive helps marketing teams in creating seamless email automation workflows. You can choose to use the ready-made templates, or the drag-and-drop tool to create your layout. The email analytics tool provides marketers to see the email history of every subscriber.
Pricing plans start at $15/month for the Pipedrive CRM suite, which includes Campaigns. A 14-day free trial is offered.
Emma is an email marketing platform that lets marketing teams deliver personalized emails for every subscriber with its dynamic content feature. This email automation tool is designed to empower teams in managing and organizing email across locations.
Designed with a tiered platform, Emma includes an approval dashboard for campaign management, asset and template sharing tools, and multi-account reporting that can be accessed from a single dashboard. In addition, the robust email analytics tool helps in understanding subscribers and developing an email marketing strategy.
The entry-level plan Emma Lite is priced at $99/month with an annual contract.
Ongage is software for email marketing that helps teams create smart emails. Using AI technology in crafting email content, Ongage aims to create meaningful relationships with subscribers by understanding behavior and target habits.
With the objective of increasing deliverability and driving growth through investment, Ongage employs the four pillars of segmentation in email automation, including behavioral, psychographic, geographic, and demographic to slice and dice contact behavior. Ongage makes it possible for marketers to craft high-end personalization through dynamic content feeds and send time optimization.
The Starter Plan is priced at $399/month, which is good for 10 million contacts. Ongage offers a 14-day free trial.
SendPulse is a multichannel marketing automation platform that helps marketing teams deliver valuable content to customers. It has a drag-and-drop email editor that allows teams to quickly create professional email templates. The SendPulse platform is powered by Automation 360, a tool that facilitates the sending of emails with push notifications based on variables, events, and actions.
In managing the subscription list, SendPulse uses a personal approach to rating subscribers. By analyzing data on reads, clicks, and opens, marketing teams are able to improve and optimize email marketing. Based on subscriber information, SendPulse creates personalized emails through replaceable text fields.
Pricing for SendPulse sales and email marketing suite starts at $8/month for the Standard Plan. A free plan is available for up to 500 subscribers or 15,000 emails per month. SendPulse also offers pay-as-you-go pricing.
Stoneshot email marketing platform offers an email builder that comes with advanced image editing, a library of email templates, dynamic components, and centralized brand management. The dynamic content feature of Stoneshot connects all content and dynamically feeds it into emails. This feature also automates the distribution of content based on subscriber preferences.
Engagement scoring is a unique tool of Stoneshot, which combines email opens and clicks, event attendance, web page visits, video views, and fund document downloads to know the engagement level of subscribers.
The Starter Plan is priced at $1,000/month.
While email has been around for quite some time now, its capacity to become personal and reach at scale for marketing purposes is very promising. Since almost every consumer has access to this channel, it gives current marketers, including those who are contemplating on getting a marketing degree, a sure fire way to consistently connect with customers and provide content that informs, builds strong relationships, and establishes solid brand recognition.
The possibilities of using email as a marketing platform are have been uncovered with the use of email marketing software. The email marketing software list provided in this guide is meant to guide you in choosing the best platform that will enhance your marketing strategy. As technology advances, new ways will be discovered that will enhance customer relationships that can benefit both the consumer and the business.
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