VARStreet XC Review 2026: Pricing, Features, Pros & Cons, Ratings & More

VARStreet XC is a business management software platform designed for distributors, manufacturers, GovEd resellers, managed service providers (MSPs), and value-added resellers (VARs) of office and IT products in the US and Canada. B2B eCommerce, sales quoting, CRM, procurement, and catalog management are just a few of the crucial software components that VARStreet XC, a cloud-native platform, integrates into a single integrated solution.

VARStreet XC allows companies to manage their entire sales and procurement lifecycle from a single platform, unlike typical business software that requires multiple third-party apps. In addition to monitoring client connections, users may develop professional sales quotes and branded B2B eCommerce stores. Additionally, they may assess business performance, automate purchasing operations, and source products from top wholesalers without switching between systems.

VARStreet's integrated aggregated catalog, which includes over 7 million IT and office supply items gathered from more than 50 distributors, is one of its greatest advantages. Along with unique catalog features and PunchOut integration, the platform offers rich product content from Etilize and Icecat. Additionally, it interfaces with top accounting, tax, shipping, payment gateway, and ERP systems. These features help companies improve quote accuracy and streamline processes. Additionally, they expedite procurement and improve their consumers' purchasing experiences.

What’s New in VARStreet XC?

• Automated Sales Quoting & Distributor Sourcing: VARStreet XC supports fast quote creation through templates, pricing rules, product configuration, approval workflows, and real-time distributor price and inventory visibility from 50+ distributors.

• B2B PunchOut Storefront Support: VARStreet XC supports PunchOut-enabled eCommerce stores that connect with enterprise procurement systems such as SAP Ariba, Coupa, Jaggaer, Oracle, PeopleSoft, JD Edwards, Workday, ESM Solutions, and Vinimaya. PunchOut implementations may use standards such as cXML or OCI depending on the customer’s procurement environment.

• Multi-Storefront E-Commerce Management: VARStreet allows users to operate multiple storefronts from a centralized back end, with each storefront able to have its own branding, pricing, and catalogs while sharing centralized data, inventory, and reporting.

ERP, CRM, Accounting, and PSA Integrations: VARStreet integrates with common business systems including NetSuite, Microsoft Dynamics NAV, Great Plains, SAP, Salesforce, QuickBooks, Autotask, and ConnectWise, with custom integration support available for other applications.

VARStreet XC pricing starts as low as $99/month for the Backoffice application and scales based on usage and business requirements. Prospective customers are asked to contact VARStreet for a pricing plan suited to their requirements.

What Sets VARStreet XC Apart?

VARStreet XC stands out because it combines sales quoting, CRM, procurement, B2B eCommerce, distributor integrations, PunchOut catalog support, and catalog management in one cloud-based platform designed specifically for IT and office supply VARs, MSPs, GovEd resellers, distributors, and related B2B sellers.

• Designed Specifically for IT and Office Supply VARs: VARStreet XC was created for IT and office supply resellers, unlike general-purpose ERP or CRM software. Each module is built around the procurement procedures and workflows commonly used in the reseller channel.

• Complete Business Management Platform: VARStreet XC is a comprehensive business management platform that integrates many business systems into a single, unified platform. Businesses may manage their entire operations from a single application rather than buying separate software for eCommerce, CRM, and quoting.

• Broad Distributor Network: The platform connects users with over 50 distributors of office and IT products across North America. Distributor product feeds provide businesses with access to millions of SKUs with regularly updated product information. Leading distributors, including Ingram Micro, TD SYNNEX, D&H Distributing, and others offer live pricing on demand. To access their product portfolio through the VARStreet XC platform, users simply need to create an account with the distributor.

• Strong B2B eCommerce Capabilities: With VARStreet XC, companies can build polished online stores that accommodate intricate B2B purchasing needs. It provides features including multiple storefronts run from a single back office, approval workflows, PunchOut solutions, and customer-specific catalogs.

• Accelerated Sales Quoting: Resellers may produce precise, expert quotes in a matter of minutes with the aid of VARStreet's quoting module. With its CPQ capabilities, it makes quoting complicated packages and configurations easier. When creating a quote, users can access regularly updated product availability and pricing from over 50 wholesalers. Approved bids can be swiftly turned into purchase orders by users. Sales teams may quote more quickly and clinch more deals thanks to built-in analytics and access to over 7 million goods.

• Flexible Catalog Management: Companies can easily upload comprehensive product content and design their own unique SKUs, bundles, categories, and prices. For quicker catalog administration, the software also allows bulk product uploads via FTP.

Wide-ranging Integration Ecosystem: VARStreet XC integrates seamlessly with distributors, CRM systems, accounting software, and third-party ERP systems. Additionally, it facilitates interfaces with tax compliance software, freight carriers, and payment gateways. These interfaces increase corporate productivity by reducing redundant data entry.

• Proven Industry Expertise: VARStreet reports 25,000+ VAR users, 6,500+ successfully onboarded VARs, 250+ completed PunchOuts, and $10 billion in annual transactions through the platform.

• Legacy User Interface Design: Compared to more recent SaaS solutions, the backend administrative panel features a functional yet relatively outdated UI.

• Complex Initial Onboarding Process: Setting up the system requires a disciplined setup phase due to the complex web of distributor API credentials, pricing rules, and PSA/ERP connections.

• Advanced Storefront Customization May Require Support: VARStreet provides no-code eCommerce store building and responsive templates, but more advanced design, workflow, or integration customization may require VARStreet’s professional services or technical support.

Steep Pricing Threshold for Micro-Resellers: Compared to general-purpose quoting platforms, the entry-level monthly fee may be prohibitive for smaller companies just starting out.

• Platform for B2B eCommerce: To make online selling easier, the platform integrates adaptable storefronts, flexible designs, and robust catalog management. Additionally, it provides sophisticated B2B features, including multi-store management, RFQ support, and role-based access. VARStreet XC includes SEO tools, analytics, promotional tools, email marketing integrations, and catalog exports to marketplaces such as Amazon and eBay to help support online selling.

• Software for Sales Quoting: With VARStreet's sophisticated sales quotation solution, users can produce expert quotes fast. Sales teams can easily apply price rules, create bundles, and configure items. With a few clicks, they can also create branded proposals, manage approval workflows, and convert authorized quotes into purchase orders.

• App for Mobile Quoting: It enables companies to use their cellphones to generate, modify, and oversee expert sales quotes. Sales teams can access their product catalogs and customer information while maintaining real-time synchronization with the desktop platform. The app provides a uniform quotation experience by automating operations, streamlining approvals, and integrating with top apps.

• Customer Relationship Management: Businesses may manage client accounts, sales possibilities, and sales activity from a single, central location using VARStreet XC's integrated CRM. Additionally, it aids in monitoring sales pipelines, tracking customer conversations, and enhancing sales forecasting. Visibility is enhanced throughout the sales cycle when CRM and sales quoting are tightly integrated.

Combined Product List: Businesses can access over 7 million products from over 50 leading wholesalers through our consolidated product catalog. It creates a single searchable catalog with consistent taxonomy by combining, organizing, and normalizing product data. Automated inventory, pricing, and product changes reduce manual upkeep while maintaining catalog accuracy. Automated catalog synchronization reduces manual maintenance, and XML connections with top distributors offer real-time pricing and inventory updates.

• Personalized Catalog Administration: By creating unique SKUs, bundles, categories, and prices, users can take complete control of their product catalog. Businesses may effectively manage enormous catalogs with support for rich product content and FTP-enabled bulk uploads.

• Rich Product Information: With thorough specifications, excellent photos, and marketing descriptions, VARStreet XC improves product listings. Through collaborations with manufacturers, distributors, Etilize, and Icecat, it also offers technical documentation and other digital assets.

• Purchasing and Sourcing: By providing real-time visibility into pricing, inventory, supplier data, discounts, and promotions from 50+ distributors, this module simplifies sourcing and procurement. Depending on the company's requirements, users can either manually generate purchase orders or use rule-based workflows to automate their creation. Order consolidation and dropshipping are features that streamline procurement and reduce operating expenses. Automated workflows, shipping tracking, and real-time order status enhance visibility and speed up fulfillment.

• Tools for Marketing: To increase organic traffic, businesses can use VARStreet XC to develop SEO-friendly eCommerce stores. To improve search exposure, they can also publish blog posts and landing pages. By managing abandoned-cart campaigns and selling on marketplaces and social media, they can increase their brand's reach. Customer engagement is further boosted by features like Google Ads support, live chat integration, and comprehensive analytics.

• Analytics and Reporting: Every user can see business performance in real time with VARStreet XC's configurable dashboards and automated reporting. To identify opportunities and problems early, users can monitor sales and other operational indicators on a single platform. Forecasting is enhanced, and quicker decision-making is supported by actionable insights and historical data.

• Integrations with Distributors: Through a single platform, VARStreet XC connects companies with more than 50 leading distributors in the US and Canada, including Ingram Micro and TD SYNNEX. With daily FTP-based catalog updates and on-demand live pricing and inventory using XML connections, they can access more than 7 million completely mapped products. They can obtain goods more profitably by comparing prices from several wholesalers. With just one click, consumers can convert quotes or shopping carts into purchase orders and send them to distributors via this connectivity.

• Integrations for Payment, Shipping, and Taxes: VARStreet integrates with payment gateways, freight/shipping providers, and tax systems. Its platform documentation specifically references Avalara and Thomson Reuters for tax calculation, most shipping companies for freight calculation, and a tax and freight rules module for custom overrides.

• The PunchOut Catalog. Enterprise customers can make direct purchases through procurement systems such as SAP Ariba, Coupa, JD Edwards, JAGGAER, Oracle, and PeopleSoft, thanks to VARStreet XC's support for PunchOut catalog integration. Hundreds of PunchOut implementations have been successfully completed by the platform for businesses that need smooth purchasing processes.

• Expert Services and Personalization: In addition to its core features, VARStreet XC helps firms customize the platform to meet their operational needs by providing implementation support, onboarding, training, software customization, and consulting services.

Access to a Huge Aggregated Product Catalog: Using a single platform, VARStreet XC provides IT and office supply VARs with access to over 7 million products from more than 50 vendors. This wide range of items eliminates the need to maintain separate distributor catalogs and facilitates product sourcing.

• Boost Quote-to-Order Workflows: VARStreet XC shortens the time needed for product sourcing, order processing, quote preparation, and customer information management. Representatives can spend more time building rapport and closing new agreements by automating repetitive sales tasks.

• Evaluate Distributor Pricing from One Screen: Before placing orders, purchasing teams can compare prices from multiple distributors in a single interface. Organizations can increase purchasing efficiency while safeguarding profit margins thanks to this visibility.

• Provide Customized Online Purchasing Experiences: By using customer-specific catalogs, businesses can offer tailored online purchasing experiences. These features improve long-term connections while making purchasing easier for big B2B clients.

• Manage The Whole Company on a Single Platform: Quoting, CRM, procurement, catalog management, and eCommerce can all be managed from a single platform, reducing the need to transfer data between apps and avoiding redundant data entry. Operational constraints are reduced by this optimized workflow.

• Automate Order Fulfillment and Procurement: The order fulfillment cycle is shortened by automated procurement operations and integrated distributor contacts. A single dashboard allows businesses to track shipments and deliveries while swiftly converting accepted quotations into purchase orders.

• Obtain Valuable Content for Free: VARStreet provides free access to product content. For precise and comprehensive product information, many companies have to pay thousands of dollars. However, VARStreet is integrated with top rich content suppliers such as Icecat and Etilize. Users can simply add product descriptions, photos, specifications, and other useful content to their eCommerce store and sales quotations thanks to this integration. The product pages and quotes have a more polished appearance, provide clients with more information, and make the purchasing process more engaging.

• Scale without Increasing Operational Complexity: VARStreet XC offers the flexibility to expand product catalogs, onboard more users, and support rising transaction volumes without causing major operational disruption, whether supporting a multi-location company, a growing reseller, or an established distributor.

• Value-Added Resellers (VARs) for IT and Office Supplies: VARStreet XC is used by IT and office supply resellers to create online storefronts, produce expert quotes, find products from their distributors, and automate purchasing processes.

MSPs, or managed service providers: To support their managed service offerings, MSPs use VARStreet XC to handle hardware procurement, recurring customer purchases, product catalogs, quoting, and client interactions.

• VARs for Government and Education (GovEd): VARStreet XC streamlines contract order management and procurement workflows while supporting federal, state, and local contracts, including SEWP, CEC-NG, GSA Schedule, FAA SAVES, USGS CHS, etc.

• Distributors of IT: Distributors use VARStreet XC to manage product catalogs, enhance sales operations, expedite procurement, and strengthen relationships with reseller partners.

• Producers and Suppliers: VARStreet is a tool that technology manufacturers and vendors can use to streamline product distribution, enhance channel interactions, and provide reseller partners with high-quality marketing content and precise product information.

• B2B Online Retailers: VARStreet XC is a comprehensive B2B commerce platform for businesses seeking to build complex online storefronts with contract catalogs and integrated procurement features.

Top 5 Alternatives to VARStreet XC

1. ConnectWise CPQ (Formerly Sell)

ConnectWise CPQ is primarily concerned with the thorough integration of quoting and proposal automation into the broader ConnectWise PSA ecosystem. It does not provide built-in B2B e-commerce storefronts or direct multi-storefront web portal management out of the box, unlike VARStreet XC.

2. Quotewerks

QuoteWerks is specialized sales quoting software that includes distributor integrations. Although it is highly effective for desktop-focused CPQ workflows, it lacks the integrated e-commerce engine and PunchOut catalog capabilities necessary for enterprise client procurement, as found in VARStreet XC.

3. Salesforce Sales Cloud

Salesforce is an enterprise CRM platform that provides extensive customization capabilities for a variety of industries. Unlike VARStreet XC, it does not come with pre-built distributor catalog connections (Ingram Micro, TD SYNNEX) out of the box, requiring extensive custom development to replicate IT-channel procurement features.

4. Oracle NetSuite ERP

NetSuite is a cloud-based ERP suite that encompasses accounting, global supply chain management, and financial management. It is designed to serve mid-to-large enterprises, while VARStreet XC provides specialized IT VAR catalog aggregation and channel CPQ workflows at a more specific price point.

5. Tradogram

Tradogram is an internal procurement management platform primarily intended for buyers to manage spend, requisitions, and vendor POs. In contrast, VARStreet XC is designed for sales-side resellers who need to generate quotes, host storefronts, and sell to end consumers.