2027 Is Southern New Hampshire University's Online BA in Communication - Public Relations Worth It? What Students Should Know

Imed Bouchrika, PhD

by Imed Bouchrika, PhD

Co-Founder and Chief Data Scientist

What makes Southern New Hampshire University's online BA in Communication - Public Relations program stand out?

The primary advantage of Southern New Hampshire University's online BA in Communication - Public Relations program lies in its design for working adults and non-traditional students who require flexible pacing without sacrificing academic rigor. This flexibility enables students balancing jobs or family responsibilities to engage in learning opportunistically while adhering to structured deadlines, a practical tradeoff compared to fully asynchronous models that can risk lower completion rates.

With total enrollment above 184,000 and a comprehensive institutional staffing of 14,416, the program benefits from significant resource allocation, which often translates into better student support and faculty accessibility.

For those aiming at careers in public relations, the program's integration of practical skills-like media writing and crisis communication-combined with academic theory provides a relevant foundation for employer expectations in dynamic communication roles. The 45% average graduation rate suggests challenges inherent in self-directed, online learning environments, highlighting the need for strong personal discipline.

The program's extensive support services, including academic advising and career resources, mitigate this risk. Collaborative opportunities such as discussion boards and group projects further prepare students to navigate real-world PR workflows where teamwork and communication are essential, distinguishing Southern New Hampshire University's offering from many other more generic online degrees.

Is it difficult to get admitted to Southern New Hampshire University's online BA in Communication - Public Relations program?

Admission to a BA in Communication - Public Relations program generally involves moderate competition, as many applicants seek roles demanding strong media literacy and strategic communication abilities. While some programs maintain stringent standards or require standardized test scores, this can limit accessibility for nontraditional or career-switching students. The tradeoff often lies between selectivity and flexibility, where more selective programs may offer prestige but restrict entry.

Southern New Hampshire University's online BA in Communication - Public Relations notably lowers entry barriers with a 96% acceptance rate, admitting approximately 43,377 applicants annually out of 45,127. This high acceptance rate situates its admission difficulty as moderate rather than highly competitive.

The absence of SAT or ACT score requirements further reduces hurdles, increasing access for students who might lack conventional testing credentials or need a more accommodating admissions process.

For applicants balancing work or family commitments, this combination of accessibility and flexibility can be critical. However, the broader challenge remains that graduating from a less selective program may necessitate stronger efforts in networking and skill demonstration to overcome employer preferences for candidates from more selective institutions or with more rigorous admissions vetting.

One graduate shared that despite hesitating because of a delayed transcript submission, the straightforward application process relieved some stress. They recalled, "I wasn't sure if my late paperwork would hold things up, but since they don't require standardized tests, I felt less pressure to scramble for test prep."

"The waiting was tough, especially managing a full-time job, but once admitted, I knew the entry barriers had been manageable for someone like me who didn't follow a traditional college path."

The program prioritizes competencies in digital communication, social media management, and multimedia storytelling to reflect the central role these channels play in shaping public narratives. This ensures students understand content creation and audience engagement in the formats organizations currently depend on.

  • Practical Application: Incorporating portfolio development and real-world case studies emphasizes experiential learning, which is critical for graduates to demonstrate practical know-how to employers. This approach bridges theory and practice, making graduates more adaptable to evolving public relations environments.
  • Ethical and Strategic Emphasis: The curriculum doesn't just focus on tactical skills but also addresses ethical communication and reputation management, underscoring transparency and trust-key concerns in public relations management today.

For students weighing whether to pursue this BA in Communication - Public Relations, understanding the program's current industry alignment highlights its utility in preparing graduates for roles demanding both traditional and digital PR capabilities.

However, evaluating this program should also include awareness of how well it equips candidates against peers from programs with more specialized or experiential opportunities. Those looking to expedite workforce entry may explore other programs, including some of the best 2-year online degrees that pay well, depending on immediate career goals and industry expectations.

What Graduates Say About Southern New Hampshire University's Online BA in Communication - Public Relations Program

  • Tyler: "Studying at Southern New Hampshire University gave me the flexibility to balance work and education, which was crucial since I was already juggling a part-time job. The BA in Communication - Public Relations program emphasized practical skills, which helped me build a portfolio that employers actually cared about-more so than certifications or licenses. While I found that breaking into agency roles was competitive, the hands-on experience I gained made remote freelance opportunities much more accessible early in my career."
  • Derek: "Reflecting on my time at Southern New Hampshire University, the BA in Communication - Public Relations program equipped me with a clear understanding of the media landscape and crisis communications. It was eye-opening to realize that many hiring managers prioritized internships and demonstrated strategic thinking over just academic credentials. After graduation, I had to pivot slightly to focus on internal communications, as advancing in client-facing PR roles often requires additional certifications or niche expertise, but the foundation I got was invaluable in navigating those crossroads."
  • Grant: "The BA in Communication - Public Relations degree from Southern New Hampshire University allowed me to enter the workforce faster and start gaining relevant experience immediately. Employers in this field tend to prefer candidates with robust portfolios and real-world experience, so the program's emphasis on projects and simulations was a pragmatic advantage. That said, I've noticed salary growth can be slower without further specialization, so I'm currently considering certifications to complement my degree as I plan my next moves in the industry."

Other Things You Should Know About Degrees

Does the online format limit opportunities for networking and practical experience?

While the program offers virtual engagement through discussion boards and occasional synchronous sessions, online students have fewer chances for face-to-face networking compared to on-campus peers.

Opportunities for internships or hands-on public relations projects depend heavily on the student's initiative to secure placements locally. Those who prioritize strong industry connections might need to supplement the online experience by actively seeking external internships and networking events outside of the program.

How many credits can transfer into SNHU’s online BA in Communication - Public Relations?

SNHU allows up to 90 transfer credits toward the 120-credit bachelor’s degree, including credits from accredited colleges and approved prior learning. The final 30 credits must be completed at SNHU, which affects how quickly a student can finish the program.

How does the program's reputation impact hiring prospects in competitive markets?

Southern new hampshire university's public relations degree is recognized but considered mid-tier among employers in highly competitive urban markets. Graduates may find more opportunities in regional or mid-sized firms than in top-tier agencies, where pedigree or specialized degrees sometimes weigh heavily. For those targeting elite employers, investing in network-building and practical portfolio work during the program is crucial to offset any perceived reputational gaps.