2023 - Research.com Business and Management in United States Leader Award
2022 - Research.com Business and Management in United States Leader Award
Vikas Kumar focuses on Emerging markets, Supply chain, Internationalization, Process management and Industrial organization. Vikas Kumar integrates Emerging markets with Context in his study. His Supply chain study incorporates themes from Warehouse, Sustainability and Knowledge management.
His Internationalization study integrates concerns from other disciplines, such as Tertiary sector of the economy, Extension, Phenomenon and Developed market. The various areas that Vikas Kumar examines in his Process management study include Management science, Management information systems, Value stream mapping, Lean manufacturing and Empirical research. His Industrial organization study combines topics from a wide range of disciplines, such as Core and Offshoring.
His primary areas of investigation include Supply chain, Process management, Industrial organization, Context and Emerging markets. His Supply chain study often links to related topics such as Sustainability. Vikas Kumar interconnects Quality, Process and Lean manufacturing in the investigation of issues within Process management.
The Lean manufacturing portion of his research involves studies in Operations management and Manufacturing engineering. His Emerging markets study frequently draws connections between related disciplines such as Internationalization. His Internationalization study frequently draws connections between adjacent fields such as Market economy.
Vikas Kumar mainly investigates Supply chain, Sustainability, Industrial organization, Industry 4.0 and Traditional medicine. Vikas Kumar combines subjects such as Linear programming, E-commerce, Circular economy and Process management with his study of Supply chain. His research integrates issues of Quality and Supply chain management in his study of Process management.
His work in Sustainability addresses subjects such as Empirical research, which are connected to disciplines such as Knowledge management. His Industrial organization research includes elements of Emerging markets and Production. His study in Emerging markets is interdisciplinary in nature, drawing from both Internationalization, International business and Market economy.
Vikas Kumar mainly investigates Supply chain, Sustainability, Traditional medicine, Context and Industrial organization. His Supply chain research is multidisciplinary, incorporating perspectives in Agriculture, Blockchain, Artificial intelligence, Machine learning and Process management. His Process management research is multidisciplinary, relying on both Conceptual framework, Supply chain integration, Supply chain management, Relation and Learning orientation.
His study focuses on the intersection of Sustainability and fields such as Industry 4.0 with connections in the field of Circular economy, Order, Balanced scorecard and Performance measurement. While working on this project, Vikas Kumar studies both Industrial organization and Banking sector. His Empirical research study incorporates themes from Knowledge management, Emerging technologies and Scale.
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Marketing Research
David Aaker;V. Kumar;George S. Day;David Luck.
(1970)
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
Werner J. Reinartz;V. Kumar.
(2000)
Customer Experience Management in Retailing: An Organizing Framework
Dhruv Grewal;Michael Levy;V. Kumar.
(2009)
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz;V. Kumar.
(2003)
Measuring Marketing Productivity: Current Knowledge and Future Directions:
Roland T. Rust;Tim Ambler;Gregory S. Carpenter;V. Kumar.
(2004)
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value:
V. Kumar;Lerzan Aksoy;Bas Donkers;Rajkumar Venkatesan.
(2010)
A CUSTOMER LIFETIME VALUE FRAMEWORK FOR CUSTOMER SELECTION AND RESOURCE ALLOCATION STRATEGY
Rajkumar Venkatesan;V. Kumar.
(2004)
Building and sustaining profitable customer loyalty for the 21st century
V. Kumar;Denish Shah.
(2004)
Customer engagement: the construct, antecedents, and consequences
Anita Pansari;Vikas Kumar.
(2017)
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz;Jacquelyn S. Thomas;V. Kumar.
(2005)
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