What is he best known for?
The fields of study he is best known for:
- Social psychology
- The Internet
- Law
S. Shyam Sundar spends much of his time researching Interactivity, Advertising, Multimedia, Human–computer interaction and The Internet. His Interactivity research is multidisciplinary, relying on both Modality, Social psychology and Sensory cue. His Advertising research incorporates elements of Motion, Credibility, Relevance and Animation.
His work in the fields of Human–computer interaction, such as Usability, intersects with other areas such as Constructive, Programmer and Source orientation. His The Internet study integrates concerns from other disciplines, such as Quality, Internet privacy and Personalization. His research integrates issues of Computer-mediated communication, Affordance, Attitude change and Consumer behaviour in his study of Internet privacy.
His most cited work include:
- Uses and Grats 2.0: New Gratifications for New Media (354 citations)
- Explicating Web Site Interactivity: Impression Formation Effects in Political Campaign Sites (335 citations)
- Conceptualizing Sources in Online News (315 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Social psychology, Human–computer interaction, Interactivity, Multimedia and Internet privacy. His Social psychology study incorporates themes from Robot and Human–robot interaction. In general Human–computer interaction, his work in Usability is often linked to Interface, Interface and Perspective linking many areas of study.
His research in Interactivity tackles topics such as Modality which are related to areas like Information processing. His study in Multimedia is interdisciplinary in nature, drawing from both Quality and The Internet. S. Shyam Sundar focuses mostly in the field of Internet privacy, narrowing it down to topics relating to Personalization and, in certain cases, User experience design and Control.
He most often published in these fields:
- Social psychology (25.42%)
- Human–computer interaction (22.92%)
- Interactivity (20.00%)
What were the highlights of his more recent work (between 2017-2021)?
- Internet privacy (16.25%)
- Human–computer interaction (22.92%)
- Personalization (15.42%)
In recent papers he was focusing on the following fields of study:
S. Shyam Sundar mostly deals with Internet privacy, Human–computer interaction, Personalization, Interface and User experience design. His Internet privacy research is multidisciplinary, incorporating perspectives in Social media, Misinformation, Affect and Usability. The concepts of his Human–computer interaction study are interwoven with issues in Interactive media, Mobile apps, Robot, Key and Tracking.
His Interactive media study contributes to a more complete understanding of Multimedia. His research in Personalization intersects with topics in Developmental psychology and Gratification. His User experience design research incorporates themes from Test and Recommender system.
Between 2017 and 2021, his most popular works were:
- Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptions (77 citations)
- Should Machines Express Sympathy and Empathy? Experiments with a Health Advice Chatbot (46 citations)
- Clicking, Assessing, Immersing, and Sharing An Empirical Model of User Engagement with Interactive Media (36 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- The Internet
- Law
His primary areas of study are Human–computer interaction, Interface, Agency, Content analysis and Affordance. His biological study spans a wide range of topics, including Predictive validity, Heuristic, Identity theft and Personally identifiable information. His work deals with themes such as Interactivity and Personalization, which intersect with Gratification.
The study incorporates disciplines such as User expectations and Online tutoring in addition to Interactivity. Personalization is closely attributed to Affect in his work. His study looks at the intersection of Sensory cue and topics like Personal health with Social psychology.
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