2015 - Fellow, The World Academy of Sciences
S. Shyam Sundar spends much of his time researching Interactivity, Advertising, Multimedia, Human–computer interaction and The Internet. His Interactivity research is multidisciplinary, relying on both Modality, Social psychology and Sensory cue. His Advertising research incorporates elements of Motion, Credibility, Relevance and Animation.
His work in the fields of Human–computer interaction, such as Usability, intersects with other areas such as Constructive, Programmer and Source orientation. His The Internet study integrates concerns from other disciplines, such as Quality, Internet privacy and Personalization. His research integrates issues of Computer-mediated communication, Affordance, Attitude change and Consumer behaviour in his study of Internet privacy.
The scientist’s investigation covers issues in Social psychology, Human–computer interaction, Interactivity, Multimedia and Internet privacy. His Social psychology study incorporates themes from Robot and Human–robot interaction. In general Human–computer interaction, his work in Usability is often linked to Interface, Interface and Perspective linking many areas of study.
His research in Interactivity tackles topics such as Modality which are related to areas like Information processing. His study in Multimedia is interdisciplinary in nature, drawing from both Quality and The Internet. S. Shyam Sundar focuses mostly in the field of Internet privacy, narrowing it down to topics relating to Personalization and, in certain cases, User experience design and Control.
S. Shyam Sundar mostly deals with Internet privacy, Human–computer interaction, Personalization, Interface and User experience design. His Internet privacy research is multidisciplinary, incorporating perspectives in Social media, Misinformation, Affect and Usability. The concepts of his Human–computer interaction study are interwoven with issues in Interactive media, Mobile apps, Robot, Key and Tracking.
His Interactive media study contributes to a more complete understanding of Multimedia. His research in Personalization intersects with topics in Developmental psychology and Gratification. His User experience design research incorporates themes from Test and Recommender system.
His primary areas of study are Human–computer interaction, Interface, Agency, Content analysis and Affordance. His biological study spans a wide range of topics, including Predictive validity, Heuristic, Identity theft and Personally identifiable information. His work deals with themes such as Interactivity and Personalization, which intersect with Gratification.
The study incorporates disciplines such as User expectations and Online tutoring in addition to Interactivity. Personalization is closely attributed to Affect in his work. His study looks at the intersection of Sensory cue and topics like Personal health with Social psychology.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Uses and Grats 2.0: New Gratifications for New Media
S. Shyam Sundar;Anthony M. Limperos.
Journal of Broadcasting & Electronic Media (2013)
Explicating Web Site Interactivity: Impression Formation Effects in Political Campaign Sites
S. Shyam Sundar;Sriram Kalyanaraman;Justin S Brown.
Communication Research (2003)
Conceptualizing Sources in Online News
S. Shyam Sundar;Clifford Nass.
Journal of Communication (2001)
The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?
Sriram Kalyanaraman;S. Shyam Sundar.
Journal of Communication (2006)
Effects of Online Health Sources on Credibility and Behavioral Intentions
Yifeng Hu;S. Shyam Sundar.
Communication Research (2010)
Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads.
S. Shyam Sundar.
Journalism & Mass Communication Quarterly (2000)
Personalization versus customization: The importance of agency, privacy, and power usage
S. Shyam Sundar;S. Shyam Sundar;Sampada S. Marathe.
Human Communication Research (2010)
AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING
S. Shyam Sundar;Sriram Kalyanaraman.
Journal of Advertising (2004)
Exploring Receivers' Criteria for Perception of Print and Online News
S. Shyam Sundar.
Journalism & Mass Communication Quarterly (1999)
Effect of Source Attribution on Perception of Online News Stories
S. Shyam Sundar.
Journalism & Mass Communication Quarterly (1998)
Profile was last updated on December 6th, 2021.
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